Studied by 3 people
Music industry
It utilizes a range of media platforms to promote and market the media texts it produces.
Music Videos
Its purpose is to promote album and single sales, introduce new artists, maintain focus on existing artists, entertain, and encourage replays.
Design
Reflects the genre of music with appropriate colors, features, and iconography.
Fan sites
They vary based on what aspect of the band or artist they focus on. They often have low production values and are more about the fan's perspective than the artist.
Social Media
It has become a crucial marketing tool for the music industry. It enables official accounts to interact with fans and allows fans to share comments and media texts, leading to viral content.
Major labels
Labels that are usually owned by multinational media conglomerates.
Independent labels
Labels that are often seen as more fashionable or edgy. However, some major companies create subsidiary labels that appear independent but are owned by large conglomerates.
EMI
Sony BMG
Universal Music Group
Warner Music Group
The major labels, known as "the big four,"
Artists and bands
Can also be discovered via TV shows like The X Factor, providing a prime-time media presence before releasing records.
A and R Manager
Scouts talent and signs bands.
Marketing Manager
Responsible for marketing bands and artists.
Promotions Manager
Handles promotional material, working closely with the marketing manager.
Press Officer
Manages press releases and press enquiries about new releases.
Video Commissioner
Commissions directors to shoot music videos.
MCPS
Manages royalty collection for album and single sales in physical and digital formats, paying these royalties to bands and artists.
Mechanical Copyright Protection Society
What is the meaning of MCPS?
PRS
A society of songwriters, composers, and music publishers that licenses the use of their members’ music compositions and lyrics when played in public, broadcast on media, used online, or copied onto physical products.
Performing Rights Society
What is the meaning of PRS
PPL
Licenses the use of recorded music for public play, broadcast, or online use on behalf of record companies and performers.
Phonographic Performance Limited
What is the meaning of PPL?
VPL
PPL's sister company that handles the licensing of music videos for public play or broadcast, distributing royalties to its members.
Video Performance Limited
What is the meaning of VPL
digital downloads
Royalties from streaming sites are considerably lower compared to _________________, prompting debates on royalty payments and leading some artists to withdraw their music from these platforms.
YouTube
It has become a major platform for music listening, with videos from popular artists receiving millions of views.
News
Information about current events or recent happenings, typically reported by journalists and media organizations. It covers a wide range of topics, including politics, economy, culture, sports, and more.
Hard News
Serious, fact-based reporting on important issues like politics, business, and international affairs.
Soft News
More entertainment-oriented stories, such as celebrity news, human interest stories, and lifestyle features.
Breaking News
Urgent and immediate reports about unexpected events.
Feature Stories
In-depth articles that explore a particular topic, often providing background information and analysis.
Citizen Journalism
News reported by individuals who are not professional journalists, often using social media and other digital tools.
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