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Finance (definition)
The study of decision-making under scarcity and uncertainty, not just the study of money.
Three questions every financial decision answers
1) How much money is needed? 2) Where will it come from? 3) Do the benefits justify the costs and risks?
Finance vs. Accounting
Accounting records what already happened (historical). Finance uses that data to decide what should happen next.
Three areas of finance
Business Finance (Corporate Finance), Investments, Financial Markets & Institutions
Business Finance (Corporate Finance)
How organizations raise, manage, and invest financial resources
Investments (as an area of finance)
How individuals and organizations grow wealth over time
Financial Markets and Institutions
The systems that move money throughout the economy, connecting savers and borrowers
Direct finance
Lenders provide funds directly to borrowers through financial markets (no intermediary)
Indirect finance
Lenders provide funds to financial intermediaries (banks, etc.), which then lend to borrowers
The Financial Management Cycle (4 steps)
1) Raise money 2) Invest money 3) Generate results 4) Reinvest or distribute
Cash vs. Profit
A company can be highly profitable on paper but still run out of cash to pay bills; finance focuses more on cash flow than accounting profit
Role of the CFO
Oversees financial planning, budgeting, risk management, financing/investment decisions, and reporting
Primary goal of financial management
Maximize the long-term value of the firm for its shareholders (not just short-term profit)
Governance chain
Shareholders elect Board of Directors, who hire/oversee Executive Management, who make Financial Decisions, whose goal is to increase long-term shareholder value
Risk (in finance)
Uncertainty of outcomes, NOT the same as loss — a risky investment can produce very high or very low returns
Risk-Return Tradeoff
Investors require higher expected returns to accept greater risk, because rational investors prefer certainty
Risk tolerance
An individual investor's willingness to accept risk, which varies based on age, dependents, time horizon, and income needs
Five broad finance career paths
Corporate Finance, Banking, Investments, FinTech, Consulting
Why financial markets exist
To connect individuals/organizations with excess funds (savers) to those who need capital (borrowers) efficiently
Savers
Individuals, businesses, or institutions with excess funds available for investment
Borrowers
Individuals, businesses, or governments seeking funds to finance spending or investment
Capital allocation process
The movement of funds from savers to borrowers, directing money toward its most productive uses
Three channels of capital allocation
Direct transfers, investment banking transactions, financial intermediaries
Direct transfers (capital allocation)
A borrower obtains money directly from an investor, without a financial institution involved
Investment banking transactions
Investment banks help companies issue securities (pricing, marketing, regulatory compliance), often buying then reselling to investors
Financial intermediary (definition)
An institution that collects funds from savers and then invests or lends those funds to borrowers
Examples of financial intermediaries
Commercial banks, credit unions, mutual funds, pension funds, insurance companies
Benefits of financial intermediaries
Reduced transaction costs, professional expertise, diversification, liquidity, risk management
Credit union vs. commercial bank
Credit union = member-owned cooperative; commercial bank = shareholder-owned, for-profit
Stock (definition)
Represents ownership in a corporation
Why companies issue stock
To raise capital for growth (factories, products, technology, acquisitions) while sharing risk/reward with investors
Initial Public Offering (IPO)
When a private company sells stock to the public for the first time; company creates and sells new shares and receives the capital
NYSE
Largest stock exchange by market value; historically an auction-market trading floor
NASDAQ
World's first electronic stock market; home to many tech companies
Primary market
New securities are issued; the issuing company receives the money (e.g., an IPO)
Secondary market
Existing securities are traded between investors; the company does NOT receive money (e.g., buying Apple stock on the NYSE)
Why secondary markets matter
They provide liquidity, making investors more willing to buy securities in the primary market in the first place
Efficient market
A market where security prices quickly and fully reflect available information
Efficient Market Hypothesis (EMH)
The idea that security prices reflect available information, so investors should not expect to consistently beat the market using public information alone
Weak form (EMH)
Prices reflect all historical prices and returns
Semi-strong form (EMH)
Prices reflect all public information
Strong form (EMH)
Prices reflect all information, both public and private
Financial statements (why they matter)
They are the primary way organizations communicate financial information to stakeholders, reducing uncertainty for economic decisions
The Three Primary Financial Statements
Balance Sheet, Income Statement, Statement of Cash Flows
Balance Sheet (key question)
What does the company own and owe? (a snapshot at a point in time)
Income Statement (key question)
Did the company earn a profit? (over a period of time)
Statement of Cash Flows (key question)
Where did cash come from and where did it go? (over a period of time)
The Accounting Equation
Assets = Liabilities + Owners' Equity
Current assets
Assets expected to be converted to cash, sold, or used within one year (cash, A/R, inventory)
Long-term (fixed) assets
Assets that provide benefit beyond one year (buildings, machinery, equipment, land)
Depreciation
The annual decline in value of a fixed asset
Current liabilities
Obligations due within one year (accounts payable, short-term loans, accrued expenses)
Long-term liabilities
Obligations due beyond one year (long-term loans, corporate bonds, mortgage debt)
Owners' Equity formula
Equity = Assets − Liabilities
Income Statement structure (top to bottom)
Revenue → −COGS → Gross Profit → −Operating Expenses → Operating Income (EBIT) → −Interest → Pretax Income (EBT) → −Taxes → Net Income
EBIT
Earnings Before Interest and Taxes; lets analysts compare companies regardless of debt levels and tax situations
Origin of the phrase "the bottom line"
Net income sits as the last line of the income statement (also called the P&L)
Three sections of the Statement of Cash Flows
Operating Activities (CFO), Investing Activities (CFI), Financing Activities (CFF)
Operating Activities (cash flow)
Cash flows from normal business operations (collections from customers, payments to employees/suppliers)
Investing Activities (cash flow)
Cash flows from buying/selling long-term assets (equipment, buildings, acquisitions)
Financing Activities (cash flow)
Cash flows from transactions with investors/creditors (borrowing, issuing stock, repaying debt, dividends)
Net Cash Flow formula
CFO + CFI + CFF
Indirect method (operating cash flow)
Operating Cash Flow = Net Income + Non-Cash Expenses ± Changes in Working Capital
Connection: Net Income to Balance Sheet
Net income (less dividends) increases Retained Earnings, a component of owners' equity
Connection: Cash Flow Statement to Balance Sheet
The statement of cash flows explains the change between beginning and ending cash balances on the balance sheet
Connection: Depreciation across statements
Expense on income statement; added back as non-cash item in Operating Cash Flow; reduces net fixed assets on balance sheet
Why profit and cash flow differ
The income statement uses accrual accounting — revenue/expenses recognized when earned/incurred, not necessarily when cash changes hands
Depreciation (as a cash flow concept)
A non-cash expense — reduces net income but is added back on the cash flow statement because no cash left the business in that period
Marginal tax rate
The tax rate applied to the next dollar of taxable income; most relevant for financial decision-making
Average (effective) tax rate
Total tax paid divided by total income
Interest Tax Shield formula
Interest Expense × Tax Rate (tax savings created because interest is tax-deductible)
Limitations of financial statements (list)
Reflect the past, rely on estimates, use historical cost (not market value), miss intangible assets, involve accounting discretion, don't directly measure risk
Historical cost vs. market value
Many assets are recorded at original purchase cost, not current market value, so book value can diverge from market value
Financial statement analysis (definition)
The process of evaluating a company's financial condition and performance using ratios and financial statement information
Common-size income statement
Each income statement line item expressed as a percentage of sales
Common-size balance sheet
Each balance sheet line item expressed as a percentage of total assets
Five categories of financial ratios
Liquidity, Efficiency (Asset Management), Debt Management (Leverage/Solvency), Profitability, Market Value
Current Ratio formula
Current Assets ÷ Current Liabilities
Quick Ratio (Acid-Test Ratio) formula
(Current Assets − Inventory) ÷ Current Liabilities
Cash Ratio formula
Cash ÷ Current Liabilities
Inventory Turnover formula
Cost of Goods Sold ÷ Inventory
Days Inventory Outstanding (DIO) formula
365 ÷ Inventory Turnover
Accounts Receivable Turnover formula
Sales ÷ Accounts Receivable
Days Sales Outstanding (DSO) formula
365 ÷ AR Turnover, or Accounts Receivable ÷ (Sales ÷ 365)
Accounts Payable Turnover formula
COGS ÷ Accounts Payable
Days Payable Outstanding (DPO) formula
365 ÷ AP Turnover, or Accounts Payable ÷ (COGS ÷ 365)
Cash Conversion Cycle (CCC) formula
DIO + DSO − DPO
Total Asset Turnover (TATO) formula
Sales ÷ Total Assets
Debt Ratio formula
Total Debt ÷ Total Assets
Debt-to-Equity Ratio formula
Total Debt ÷ Total Equity
Equity Multiplier formula
Total Assets ÷ Total Equity
Times Interest Earned (TIE) formula
EBIT ÷ Interest Expense
Cash Coverage Ratio formula
(EBIT + Depreciation) ÷ Interest Expense
Gross Profit Margin formula
(Sales − COGS) ÷ Sales
Operating Profit Margin formula
EBIT ÷ Sales
Net Profit Margin formula
Net Income ÷ Sales
Return on Assets (ROA) formula
Net Income ÷ Total Assets
Return on Equity (ROE) formula
Net Income ÷ Total Equity
DuPont Equation
ROE = Profit Margin × Total Asset Turnover × Equity Multiplier
DuPont: Profit Margin component
Net Income ÷ Sales (measures profitability)