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types of research methods (general)
qualitative & quantitative
features of qualitative
small sample size, researcher bias, subjective, descriptive, individual experiences
features of quantitative
numerical, minimized bias, objective, replicable, explores cause & effect
features of both qualitative and quantitative
scientific method, uses contextual factors, makes observations, analyzes data, draws conclusions
types of quantitative research methods (2)
experiment & correlational study
types of qualitative research methods (5)
observation, interview, focus group, case study, survey
experiment
a researcher-controlled experience designed to test the relationship between two variables
correlational study
a study where the IV is not manipulated, but relies on pre-existing data sets
observation
researcher enters social setting to observe behavior
survey
questions in a form
interview
questions to participants
focus group
interview in a group setting
case study
in-depth and lengthy investigation
difference between correlational & observational studies
correlational studies are quantitative and focus on two variables while observational studies are qualitative and focus on the nature of one variable
independent measures design
different participants are used for different conditions of the IV
matched pairs design
participants are paired based on a characteristic and then are split up into different conditions of the IV
repeated measures design
the same participants are used for all conditions
types of research designs
independent measures, matched pairs, and repeated measures design
behavior
observable actions
cognition
conscious and unconscious internal mental processes
psychobabble
buzzwords in pop psychology which fake reliability
pop psychology
popular ideas that claim to be supported by psychological research, but can actually be explained by other non-scientific factors
quantitative sampling methods (4)
random, stratified, opportunity/convenience, volunteer/self-selected
qualitative sampling methods (3/4?)
quota, theoretical (?), snowball, purposive
random sampling
each member of the research population has an equal chance of being selected
pros & cons of random sampling
it has the least bias, but it’s the most time-consuming
stratified sampling
different attributes are represented proportional to the population
pros & cons of stratified sampling
most reflective of population, but time-consuming
opportunity/convenience sampling
participants take part in the study from an accessible location or organization
pros & cons of opportunity/convenience sampling
convenient & economical, but under-representative
volunteer/self-selected sampling
participants wish to take part of the study rather than being selected (usually through ads)
pros & cons of volunteer/self-selected sampling
convenient & ethical, but under-representative
quota sampling
a number of participants needed with certain characteristics is decided & researchers recruit in a variety of ways
snowball sampling
existing participants recruit or recommend others
purposive sampling
participants with desirable characteristics are recruited, number of participants with each characteristic don’t matter
ethical considerations (CARDUD)
consent, anonymity, right to withdraw, debriefing, undue stress/harm, deception
factors of credibility
standardization & reliability
standardization
directions given to the participants are exactly the same
reliability
the degree to which the study produces the same results using the same methods, designs, and measurements
types of validity (2)
internal validity & external validity/generalizability
internal validity
the differences between the test & control samples have been caused entirely by the IV without any extraneous variables
external validity/generalizability
the results of the study can be generalized to a different environment, population, or time periods
types of bias (3)
researcher, participant, sampling
researcher bias
researcher analyzes data unobjectively, including their own beliefs, values, & hopes for results; involves confirmation bias
confirmation bias
over-considering information that confirms pre-existing expectations
participant bias
participants behave or answer in a way that they think fulfills expectations (use deception to reduce this)
sampling bias
the sample does not accurately represent the target population (WEIRD)
WEIRD
westernized, educated, industrialized, rich, democratic