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Attribution theory
Explaining others' behaviors by crediting the situation or the person's disposition.
Fundamental attribution error
The tendency to underestimate the importance of the situation and overestimate the impact of personal disposition.
Central route to persuasion
Changing people's attitudes through logical arguments and explanations.
Peripheral route to persuasion
Changing people's attitudes through cues like a speaker's attractiveness.
Foot in the door
The technique of starting with a small request before making a larger one.
Door in the face
Making a large request that is likely to be turned down, followed by a smaller one.
Stanford prison experiment by Zimbardo
Demonstrated the impact of roles on individuals in a highly unethical study.
Cognitive dissonance
The discomfort caused by conflicting thoughts, leading to justification of the situation.
Conformity by Asch
Demonstrated how individuals conform to group opinions, as seen in the line length experiment.
Obedience by Milgram
Participants obeyed authority figures to administer shocks, showcasing obedience to authority.
Social facilitation
Performing better in the presence of others.
Social loafing
Putting in less effort in a group when others are also involved.
Deindividuation
Losing self-awareness in a group setting and feeling less accountable.
Group polarization
Strengthening of initial group attitudes over time.
Groupthink
The desire for harmony in a group leading to poor decision-making.
Scapegoat theory
Prejudice provides a target for anger by blaming others.
Ethnocentrism
Viewing one's group as superior or more important.
Just world phenomenon
Belief that people get what they deserve in life.
Altruism
Unselfish concern for the welfare of others.
Bystander effect
The likelihood of receiving help decreases as the number of bystanders increases.
Social exchange theory
Social behavior is an exchange process aiming to maximize benefits.
Reciprocity norm
Giving in expectation of receiving in return.
Approach-approach
A situation involving a choice between two desirable outcomes.
Approach-avoidance
A situation where an outcome has both positive and negative consequences.
Avoidance-avoidance
A situation where both outcomes are undesirable, but a choice must be made.
Multiple approach-avoidance
Involves multiple situations with both positive and negative aspects.
Self-concept bias
What is considered important in oneself is also considered important in others.
False consensus effect
Overestimating the degree to which others think like oneself.
Self-fulfilling prophecy
Belief leading to its own fulfillment, influencing behavior.
Self-serving bias
Perceiving oneself in a favorable light.
Spotlight effect
Overestimating the extent to which others are paying attention to oneself.
Belief bias
Holding onto an opinion even when evidence contradicts it.
Belief perseverance
Persisting in a belief despite contradictory information.
Hindsight bias
The tendency to believe that one knew the outcome after it happened.
Anchoring bias
Initial judgments influencing subsequent decisions, even in the face of new information.
Confirmation bias
Seeking evidence that supports one's preexisting beliefs.
Ostrich bias
Ignoring negative information.
Halo effect
Forming positive impressions based on one positive trait.
Framing
Presenting information in a way that influences others' perceptions.