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effortful processing
requires attention to encode
automatic processing
unconscious encoding
shallow processing
appearance of words/sounds rather than meaning
deep processing
encoding strategy that involves understanding based on meaning
chunking
grouping items into groups to help encode
mnemonics
memory aids; acronyms, rhymes to help with encoding
method of loci
an type of encoding that associates items with specific locations
serial position effect
recalling the first and last items in a list and forgetting the middle encoding
primacy effect
recalling first items in a list only encoding
recency effect
recalling most recent items in a list
categories and hierarchies
organizing information into groups for better encoding
massed vs distributed practice
cramming vs spaced studying to help with encoding
sensory memory
brief storage:iconic,visual, echoic,sound
short term memory
holds a few items briefly
working memory
active processing; central executive, phonological loop, visuospatial sketchpad
long term memory
permanent storage; explicit-conscious/implicit-unconscious automatic influence of past experience on behavior,procedural,episodic, semantic autobiographical memory storage for extended periods
maintenance rehearsal
repeating info to keep active
elaborative rehearsal
linking info to to meaning
memory consolidation
stablizing memory which usually happens during sleep-solidifying for long-term
hippocampus
forms new explicit memories-concious intentional recall of facts and events
long term potentiation
strengthening numeral connections
alzheimer’s disease
memory loss disorder-brain deterioration