Communication, Culture & Society (COMM 65) Lecture Notes

These flashcards cover key terms and concepts related to communication, culture, society, and their various models and theories.

What is communication?

Communication is a multifaceted process of conveying information, ideas, thoughts, and feelings between individuals or groups. It encompasses various forms, including verbal, non-verbal, written, and visual communication. Effective communication relies not just on the transmission of messages but also on the understanding and interpretation of those messages by the receiver. Context, culture, and the medium of communication can significantly influence how messages are perceived and understood.

Culture

The customs, arts, social institutions, and achievements of a particular nation, people, or social group.

Society

The framework within which people develop shared norms, values, and practices that bind them together.

Media Framing

The way news organizations shape and present information to influence public perception and understanding.

Hegemony

The social, cultural, ideological, or economic influence exerted by a dominant group.

Cultural Imperialism

The imposition of one culture’s values and ideas onto another, often suppressing local cultures.

Digital Divides

The gap between those with access to digital technologies and those without.

Cultural Homogenization

The potential loss of cultural diversity as global communication fosters shared cultural practices.

Social Fragmentation

The ways in which digital communication can create echo chambers and contribute to societal polarization.

Linear Model

A one-way communication model that emphasizes technical accuracy and defines message flow from sender to receiver.

Interactive Model

A two-way communication model where sender and receiver actively exchange messages, including feedback.

Transactional Model

A dynamic communication model where all participants simultaneously send and receive messages, co-creating meaning.

Gatekeeping Model

Explains how information passes through filters before reaching the public, influenced by gatekeepers.

Uses and Gratifications Model

Proposes that audiences are active participants in communication, choosing media based on personal needs.

Hypodermic Needle Theory

Suggests media messages are directly injected into a passive audience's mind, influencing behavior without resistance.

Spiral of Silence Theory

Suggests that people with minority opinions remain silent due to fear of social isolation and rejection.