Module 1

Pre-Production

also called the planning, necessary preparations are done in this phase before producing

Need or Problem Analysis

involves analyzing and determining the needs of your intended audience

Audience/Learner Needs Analysis

determining the characteristics of the intended audience, their age, gender, social class, educational attainment, occupation, existing knowledge on the given topic…

Writing the RTO

Rationale, Treatment, and Objectives

rationale

when you “sell” or pitch your idea or concept

treatment or approach

a written description, traces the development of the story from start to finish

straight narration/teacher approach

most formal and basic way of presenting the subject matter

dramatic approach

consists of characters depicting various roles and has a conflict, climax or anti-climax, and a resolution

you approach

viewers are addressed directly by the word “you” as if the writer is talking directly to them

dialogic approach

has conversation as the basic element

abstract or symbolic approach

includes sounds and abstract visuals to present ideas that may not be stated explicitly

documentary approach

combination of approaches, using voice clips and sound effects to make the presentation more realistic

objective

desired short-term outcome of instruction

Assessing alternative visual/audiovisual media

determining the advantages and limitations of identified media with other types of possible media that can be used

Preparing the production plan

prepare a timetable of activities in all three phases

visual design planning process

schedule, the quote, and the description of the work team

Outlining

basic overview and important details, describing the

characteristics of visual media

Scriptwriting

creating visual imagery and representations of objects, situations, or information

narrative script

“meat” or the story of a presentation in a detailed form

two-column script

visualizing and giving specifications for the visuals, it consists of the audio and visual columns.

formalization

producing the design that will address the communication problem based on the analysis and concept identified

presentation

showing the design to the stakeholder with the help of the most appropriate media so that they understand and approve the design

Storyboarding

script in visual form

Production

actual production and implementation of visual media and the shooting or recording of audiovisual media

scene/shot list

scene number, shot description, framing, actors, props

equipment

audio recorder, camera, microphone, etc.

production team/staff

people assigned to do specific tasks such as handling the equipment, managing the schedules, directing, etc.

call sheet

provides information about the shoot for the cast and crew

Shooting/Audio Recording

make sure you have your production script ready for this…

Pretesting/Evaluation of Production

visual/oral feedback or written documentation

Post-Production

editing, grading, sound mixing, and finalizing the visual and AV media