Understanding Media

What are the two roles in communication/media

1. COMSUMING media

2. PRODUCING media

what are the two funamental elements of communication

1. purpose

2. audience

synchronous communication

direct communication; face to face

asynchronous

not direct/it takes time/ mail, email

a process by which information is exchanged between individuals through a ommon system of symbols, sings, or behaviors

communication

what is the single form of media?

medium

what are teh three types of communication?

1. intrapersonal communication

2. Interpersonal communication

2. mass communication

intrapersonal communication

• communication that reflects on oneself/critical thinking skills

• how do i make a decision

interpersonal communication

• one on one/ immediate response

• interviewsor conversations that occur between individuals, allowing for feedback and interaction.

mass communication

• traditional media

• emerging media

what is traditional media

the media of the older generation (grandparents and parents generation)

types of traditional media:

1. newspapers

2. radio

3. books

4. magazine

5. television

6. motion picture

emerging media

media of younger generation; socail media

ROI

return on investment

definition of media

CHANNEL by which information travels

schramm communication model

sender ----fog---medium/message---fog---reciever

feedback

MASS COMS - comments, likes, reader response, circulation numbers (newspaper), ratings (tv shows, movies)

INTERPERSONAL - smiles

what are the two factors to audience amalysis

1. demographic variables

   1. gender, age, geography, religion, race, marital status, income

2. psychographic variables

   1. VAL Values, Attitude, Lifestyle

what are some examples of VALs

Values- family, friends, athletics, culture, TIME

Attitudes - lazy, positive, passionate, confident, anxious

Lifestyles - sleep deprivation, spending habits, work ethic

what are teh 6 functions of mass media

1. to make a profit - advertising

2. to inform - news

3. to educate/persuade

4. to entertain - books, movies, games

5. to serve a watchdog function - news weather

6. to provide a forum for the exchange of ideas - reading responce, calling a program

communicatoin revolution

1. pictographs - symbols, visual learning, hieroglyphics, memes ,videos, illustrations

2. printing press/movable type - made mass communications possible, created by Gutenberg 1455, enhanced literacy rates, made knowledge more accessible

3. the computer rage - access to more information, speed, storage

the ability to read media tects (and to understand/comprehend information); to understand the general mass communication process

media literacy

what are the elements of media literacy?

1. critical thinkhing skills

2. process of mass communciations

3. the impact media has on you

4. straetgies for analysiing and discussing meduia messages

5. insight in out culture and lives

6. enjoy, understand and appreciate media content

7. media production skills

8. ethical and moral obligations

what is the 4th estate

media as the 4th branch of governement

definition of news

what the media wants to know

what is hard news

breakingnews, critically important

what is soft news

not as time sensitive, human interests

agenda setting

• who is setting the agenda; not us

  • People in charge set the agenda to decide 

  • Market size dictates the money coming in.  pittsburgh, nyc, LA, has more of a viewer size (bigger market size).  Greensburg has a smaller market. 

convergence

the different types of media in a magazine - qr codes, pictures - COMBINES MEDIA