PEOPLE MEDIA and EVALUATING INFORMATION

People Media

refers to persons that are involved in the use, analysis, evaluation and production of media and information

People as Media

People who are well-oriented to media sources and  messages and able to provide information as accurate and reliable as possible.

People in Media

Media practitioners who provide information coming from their expert knowledge or first- hand experience of event.

1. Opinion Leaders

2. Citizen Journalism

3. Social Journalism

4. Crowdsourcing

PEOPLE AS MEDIA includes

Opinion Leaders

highly exposed to and actively using media

Opinion Leaders

source of viable interpretation of messages for lower- end media users

Opinion Leaders

opinions are accepted by a group

Two-step Flow Communication Model

model that represent opinion leaders

Step 1: Media

Step 2: Opinion Leaders

Step 3: The Masses

Steps in the Two-step Flow Communication Model

Citizen Journalism

People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

Social Journalism

Journalists are using social media to make their content available to more people.

Crowdsourcing

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community

People In Media

media practitioners

People In Media

provide information coming from their expert knowledge or first- hand experience of events

• Print Journalists

• Photojournalists

• Broadcast Journalists

• Multimedia Journalist

TYPES OF JOURNALIST BY MEDIUM

Lower-end Media Users

people with limited access to media and information

Accuracy

Content is grammatically correct, verifiable, and cited when necessary.

Author

Defines who created the content, the individual or group’s credentials/ expertise, and provides contact information.

Currency

Information is current and updated frequently

Fairness

Content is balanced, presenting all sides of an issue and multiple points of view.

Relevance

Content is relevant to your topic or research