Strategic Communications for Non-Profits Final Review

The cat should consist of at least 5 people

False

The non-profit board has primary responsibility for developing and implementing the strategic communications plan

False

A strategic framework can use limited resources effectively 

True

The situation analysis is what affects your organization 

True

Can the person commit sufficient time for 2 years is an appropriate question to ask when interviewing someone for the cat

False

The CCO is the heart of an organization's efforts

False

Effective messages are meaty, easy to understand, and comprehensive

False

All measurable objectives should include a realistic target date

True

Non profit organizations can look into adding questions to surveys that national research organizations conduct. This is called a horseback survey

False

The engaged public are those who are already involved in the organization

False

The external audit reveals an organization’s strengths and weaknesses

False

If your cat is ___ it might be necessary to break the team into working groups that mix and match people according to strategies

Large; more than 7 people

Which of these is not one of the characteristics to look for when recruiting cat members

All of the above

____ ____ provide the benchmarks that will be used to evaluate the effectiveness of each effort and to ensure movement toward eventually achieving each project goal

Measurable objectives

5 outside forces pose opportunities and threats, which is not one of the 5

Staffing forces

Which of these is not a question a program goal should answer

How does this align with what our competitors are doing

Which of these skills was not listed as a skill to look for in potential communications audit team members

Adaptable

Which of these is not a benefit of email

Sometimes perceived as impersonal

Which of these is not a challenge of print material

It is familiar and accessible to most people

Which of these is not a benefit of face-to-face meetings

They require ground rules for interaction

Which of these is not one of the 7 criteria used to determine the appropriateness of different strategies with different audiences 

Personal views of the ceo

Comm objectives determine the degree or amount of _____ desired

Change

The ___ ___ are those who already care about the issue and those who could be easily persuaded to become involved in the issue

Aware public

At a minimum, the comm plan should include mechanisms for measuring the number of

all of the above

Which of these is a challenge of websites

Expensive to develop and maintain

Which of these is a benefit of video

Portable

Which of these is not a challenge of audio vehicles

It can be interactive

A ____ ___ is a comprehensive analysis of an org’s communication internal and/or external

Communications audit

Communications objectives should be ____ 

SMART

Communications strategies of a nonprofit must be focused on advancing its ____ and increasing the community base of support for its work

Mission

___ ___ establishes clear goals and objectives linked to specific programs and services

Communications planning

Comm controversies and emergencies are known as

Crisis communication

____ ____ is comm within the board within the staff or between board and staff

Internal communication

The term __ __ describes the combination of plans, goals, practices, and tools with which a non-profit sends messages about its mission, values, and accomplishments

Strategic communications

The ___ ____  examines the macro environment, the world in which the nonprofit org functions everyday

External analysis

The __ __ focuses on the operation inside the org to better understand what is desired of it and what is possible given available resources and tools

Internal analysis

 A communication audit should be conducted routinely every ___ to ___ years to ensure that org are staying current with trends, changing language, utilizing new vehicles and techniques to update design elements

5; 7

The best way to deal with a crisis is ____ it happens

Before

The ___ __ is what members of the cat observe and read everything it can that relates ot the organization (books, government reports, academic studies)

Media review

The crisis comm plan addresses 6 essential questions; name one

Who is responsible for managing the crisis; what are his/her duties?

At the very least the organization’s mission statement should answer 3 fundamental questions; name one

What are the opportunities or needs that we exist to address? (purpose)

What does SWAT stand for

1. Strength

2. Weakness

3. Opportunities

4. Threats

3 types of information are used to segment audiences; name one

Demographics

Label communications triangle

1. Left: issue

2. Right: why your audience should care

3. Middle: what do you want your audience to do, think, or feel