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Simple random sampling
A random selection of n units from the population. Every unit has an equal chance of being included in the sample
Advantages of simple random sampling
Free of bias
Easy and cheap to implement for small populations and small samples
Each sampling unit has a known and equal chance of selection
Disadvantages of simple random sampling
Not suitable for large populations or samples as it can be time-consuming and expensive
Systematic sampling
The required elements are chosen at regular intervals from an ordered list
Advantages of systematic sampling
Simple and quick to use
Suitable for large populations and samples
Disadvantages of systematic sampling
A sampling frame is required
It can introduce bias if the sampling frame is not random
Stratified sampling
The population is divided into non-overlapping strata and a random sample is taken from each group
Advantages of stratified sampling
The sample should reflect the underlying population structure
Guarantees a fair representation of each group within the population
Disadvantages of stratified sampling
The population must be clearly classified into distinct strata or groups
Selection of units from each stratum can suffer from the same problems as simple random sampling