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What is a choice architecture/nudge policy?
Something that encourages a particular decision or behaviour without removing the freedom of choice
What are all the choice architecture/nudge policies?
Framing
Nudges
Default Choice
Restricted Choice
Mandated Choice
What is framing?
How decision making is influenced by the way in which information is presented to us
What is choice architecture/nudes?
How decision making is influenced by the location or placement of certain things or services
What is defaul choice?
Default choice is an option that has been preselected for an individual unless they opt out of it or choose a different option
e.g. organ donation, salad with burgers, pension enrollment
What is restricted choice?
Where the number of choices made available to an individual is restricted
e.g. public smoking bans, location of takeaways, school dinner choices
What is mandated choice?
A form of choice architecture where the individual must make a decision. Mandated choices are usually required by law.
What are the issues of chouce architecture/nudge policies?
Too paternalisitic? - Is the government going too far in influencing our decision making
Unpredictable and Costly - No guarantee that these policies are going to work at all. No guarantee that consumer reaction will follow what the goverment want. A lot of them have big admistration costs and could lead to government failure
Based on fallacies and biases - Some individuals may not fall for these tricks
Strong enough policies - Can these overcome deeply rooted issues such as addiction, information failure
Evalution points?
Costs vs Benefits and the risk of government failure
Is information provision better?
Shove policies may provide the results that we want to achieve