Intro To Sports Management

Colossians 3:23-24

And whatever you do, do it heartedly, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance for you serve the Lord Christ.

PASPA: Professional and Amateur Sports Protection Act

This “act” was overturned in 2018, thereby allowing individual state to set their own rules in regard to gambling.

PR

• Builds trust

• Media gives 3rd party validation

• No guarantees, must persuade

• Media controls final version

• PR uses language

• Less expensive

• “This is important”

Advertising

• Paid

• Builds exposure

• Audience is skeptical

• Guaranteed placement

• Complete creative control

• Ads are mostly visual

• More expensive

• “Buy this product”

Variable Pricing

Pricing is “varied” by game, opponent, day of wk, etc

Dynamic Pricing

Pricing is determined by “current” market trends

4W Approach

• What happened

• Why did it happen

• Why do we care

• What can we do about it

True

Most kids will quit sports by the age of 15

4 Keys to an Effective Sports Manager

• Sports should be fun

• Recognize the impact

• Remember/Learn from the past

• Learn from professionals

Sports Management

The study concerned with the business of sports.

Sport

A game, competition or activity needing physical effort and skill that is played or done according to rules, for enjoyment and/or as a job.

Intrinsic Value of Sports

value of sports comes from internal enjoyment and personal satisfaction, such as playing for the love of the game or the pleasure of improving skills

Extrinsic Value of Sports

external rewards and recognition, including winning medals, getting scholarships, or receiving fame and money

____, hot dogs, ____ ___, and Chevrolet

Baseball, Apple Pie

Sports is a big ____, has a big ____, and has a big ____.

Business, Reach, Impact

6 Aspects of Sports

• Keeps fans engaged

• Builds community

• Social impact

• An Escape

• God-given

• Lucrative

Change is _____ and Sports are _____.

Critical and Highly Conservative

Ethics

Moral principles that guide a persons behavior

Consequence Based Ethics

Results of actions guide behavior, “The end justifies the means”

Rule-Based Ethics

Priority to rules/obligations as a guide for behavior, “Action is more important than consequence”

Virtue-Based Ethics

Driven by character and the desire to do the right thing, “Character driven behavior”

4 Key Virtues of Ethics

• Fairness

• Integrity

• Responsibility

• Respect

Sports Wagering Act

In 2012 this act allowed sports wagering in casinos and racetracks

Quid Pro Quo

I help you, You help me

How many states have passed sports betting legislation

38

What year was the sports wagering enacted?

1992

Sports Marketing

Sports Marketing is a marketing strategy that is aimed at promoting sporting events, equipment or products and services using an athlete or a team.

Marketing “of” Sport

The use of marketing mix variables to communicate the benefits of sport participation and spectator-ship to potential consumers. (Marketing principles used to market a team or organization.)

Marketing “through” Sport

Sponsorship of sport by firms is an example of marketing through sport. Large corporations use sport as a vehicle to promote and advertise their products, usually to specifically identifiable demographic markets. (Marketing of non-sports products during a sporting event.)

Most important aspect of sports sponsorships

Relationships

Primary responsibility of a facility manager

Comfort and ease

Sports Facility Management

The collective responsibilities involved in the day-to-day operations of sports and recreational facilities.

What word is Bill Rasmusse mention numerous times in his interview?

Passion

Leadership is about affecting someone for ______ benefit.

Manipulation is about affecting someone for ______ benefit.

Their

Your

Sports Ministry

A sports ministry is the name given to religious sponsored organizations that use sport to promote links between the religion and the broader population.

Primary duty of a Facility Manager

Enure the safety and security of staff and operations

Servant Leadership

What is done

Mentor Leadership

Who its done for

Steward Leadership

Why its done

Sports Manager

Know more than the people under them

Have power to make decisions and make important decisions

Have a bigger picture/outlook

Think strategically (designating staff responsibilities)

Be in contact with other higher personnel

Be able to relate/interact effectively with people

Be more invested/passionate

Have a good team of assistants

Sports Maintainer

See the basics/common sense

Anticipate the unexpected

Think proactively

See things thru others eyes

Recognize the ROI

Be a visionary

5 P’s of Christian Leadership

a PERSON involved in a PROCESS in order to accomplish a PURPOSE by means of a supernatural POWER.

Efficiency

Ratio of useful work performed by a machine

A facility manager must ensure what 4 things:

• Efficiency

• Functionality

• Safety

• Comfort

ESPN Phrase in early days

Serve the fan

Average amount of $ spent per customer at an event

Per Capita

Sports Crisis

any threat to a sports entity’s image or reputation

Social Media

The collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Paper the House

Get a lot of comps out to the public to get more people in the seats

Dress The House

Sell seats in a way that makes the ballpark look aesthetically appealing