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The four approaches and their assumptions.
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Behavioural
Assumption 1: Behaviour is a learned response from environmental stimuli.
Assumption 2: Behaviour can also be learned from observation and imitation.
Cognitive
Assumption 1: Behaviour is a product of information processing.
Assumption 2: The brain can be compared to a computer. (Input→Processing→Output)
Social
Assumption 1: Behaviour is influenced by our social context. (People around us.)
Assumption 2: A person’s wider culture and society influence people’s behaviour.
Biological
Assumption 1: Behaviour is influenced by the Central Nervous System, genes and neurochemistry.
Assumption 2: Behaviour is a product of evolution.