Print Media Test 2

Audience, Purpose, Use, Process, Scheduling Concerns, Quantity, Quality 

What are the 7 considerations of production planning?

Spek a Job

Process of submitting a specified proposal for printing work a printer uses to price services on

Who are audience is, what the purpose of the project is, and what the piece will be used for

What are 3 things we need to consider as designers?

Trapping

Process where color is set to slightly overlap each other so white gaps won’t appear

Choke

Slightly REDUCING size of image to create hairline trap

Spreads

Slightly OVERLAPPING size of image to create hairline trap

Blueline

Composite proof used for all details except color. Film is exposed to photo sensitive paper at press sheet size 

Whiteprint (velox)

Contact proof of each neg on separate paper

Intergral (iris and match point)

Iris is high end ink jet not ideal for color matching and match prints film can be used for color matching

Overlay (color key)

Color key, each color on a separate acetate overlay

Set off

Ink doesn’t dry properly and transfers from top of sheet to back of another

Hickies

Dust, dirt on blanket to prevent ink from printing creating halos

Show through

Printing from one side interferes with the other due to low opacity

Poor trapping

Incorrect trap, too large/small wrong type makes boundary area/overlap very noticable

Poor regeristration

White gaps between colors or blurriness due to screens misregistered

Surprinting

Colors don’t trap but overlap or print directly over each other

Disk Prep Checklist

Name of files, folders, documents, only turn in files/documents needed to open file, images placed 100% of actual size used detailed markup, full size color comp

1000

M refers to

Price break

Printing cost per unit decreases with an increase in quanity

1 million (1,000,000)

MM refers to

Cost Per Unit

Price associated with one idividual printed piece

Quantity

Q stands for

To look for a price break in quantity and get a better deal for your client

Why is it good to quote your client 1,5, 2, and 3 times greater than the projected amount?

False

T/F: The cost per unit in offset lithography remains the same regardless of the quantity printed

True

T/F: Printers allow a 10% over/under tolerance for print runs under 10,000

Dot Grain

A phenomenon of halftone dots printing larger on paper than they are on plates, reducing detail and lowering contrast

Make sure all images are over 300 dpi, and saved as CMYK

When handing over files to a printer it is best to

False

T/F: When sending fonts to a printer it is ok to substitute Adobe Garamond if you are using ITC Garamond in your layout

When checking proofs you should

Sign your name if everything is ok, use permanent red ink, circle areas of concern

True

T/F: Technically, signing a press proof is considered and legally binding contract

True

T/F: Some printing problems such as hickies, poor registration, chalking and set off can be fixes while the job is on press 

TIFF

What is the preferred format for placing an image in InDesign

True

T/F: Technically it is a violation of copyright to share or trade fonts

Fonts, images, and native inDesign file

What are 3 things you should include on a disk when handing a file over to a printer?

Folding comp, mark-ups, seperations

In addition to a disk what will you give to a printer when you hand over a job

False

T/F: If you forget to include all the fonts you need for your file, the printer will just use the one he has

True

T/F: Supplying the printer with mark-ups endures that he will fully understand all aspects of the job

True

T/F: All of your special effects will be set up in inDesign as spot colors assigned in the color palette

False

T/F: It is ok to scale, rotate, and/or flip your images in inDesign

True

T/F: Along with mark-ups you should supply the printer with color separated black and white prints. This will endure that all your colors are used correctly and you have not extra color in your file

Convert image to greyscale, apply pantone spot color , save as eps, will know its done correctly because when you place the image in indesign the spot colors will appear in swatches panel

When creating a duotone in photoshop you should: