vocab ads & marketing ( 1 )

Interacts with the media to communicate important company information to the public

PR officer

Shops run by a single company with multiple locations around the country

Chain stores

Good understanding that allows you to grasp concepts clearly and use them confidently

Strong knowledge

A fixed percentage offered to a distributor to encourage bulk purchases

Trade discount

Individuals or organizations who may become customers in the future

Potential clients

Reducing product prices in different countries according to location

Geographical pricing

Change the perception of a product or brand

Rebrand

The most important magazines or newspapers

Key publications

Production level where total revenue equals total costs

Break-even point

Pricing one item low and its complement high

Captive product pricing

Advertisement may get “lost” among others on the same page

Print media

A fixed amount a customer pays regularly for a product or service

Subscription

Strengthening or supporting a brand’s positive perception

Reinforce

Facts about people who already buy your products

Sales records

Retail shop that sells products from a specific brand at discounted prices

Outlet store

Selling goods at very low prices initially to encourage purchase

Penetration pricing

Visible elements of a brand such as color, design, logo

Brand Identity

A customer or someone who receives services

Client

Specialist managing communication with media

Media Relations Officer

Shops located in the center of town

High-street shops

A company that competes with others for the same customers

Competitor

Something inconsistent with brand identity, values, or style

Off-brand

Place where products are shown at a trade fair

Exhibition stand

Reduced price offered at “wrong” season

Seasonal discount

Ways of promoting a brand

Promotional channels

Network of individuals and organizations involved in getting a product to customers

Distribution channels

A retail shop that sells products from a specific brand at discounted prices

Outlet store

Pricing goods at a very low price to encourage people to buy them; prices may be raised later

Penetration pricing

One of the disadvantages of advertisements in print is that it can get “lost”

Print media

Compare your marketing approach with that of others targeting the same market

Competitors

Pricing one item low and its complement high (alternative phrasing)

Captive product pricing

Facts about people who already buy your products (alternative phrasing)

Sales records

A fixed percentage offered to a distributor (alternative phrasing)

Trade discount

Strengthening a brand’s positive image to maintain reputation and customer trust

Reinforce

Who interacts with the media to communicate important company information

PR officer

Shops located in prime town locations

High-street shops

The visible elements of a brand—such as color, design, and logo

Brand Identity

Promotional strategies or methods used to promote a brand

Promotional channels

Studying previous sales data to understand customers

Sales records