PPC Finals Flashcards

prelim to finals

Popular Culture

Refers to the everyday ideas, practices and products embraced by the public. It reflects current trends and social values

Accessibility

Easy to understand and available to people across ages and social classes

Popularity

Becomes mainstream because many people relate to or participate in it

Commercialism

Created and marketed for profit, such as merchandise, events, and digital content

High Culture

Refers to artistic and intellectual expressions associated with educated and elite sectors of society

Validation

Supported and legitimized by formal institutions such as museums, orchestras, universities, and cultural centers

Sophistication

Emphasizes creativity, intellectual depth, and refined techniques often studied in academic settings and praised by critics

Exclusivity

Access can be limited by cost, location, or social perception, often making it more accessible to privileged groups

Folk Culture

Includes practices that grow within communities and are shared through daily interaction and participation

Tradition

Knowledge passed down through generations by word or daily practice

Locality

Ways of life tied to a specific region, environment, or community

Symbolism

Rituals and objects express deeper beliefs, spiritual values, or social meanings

National Commission for Culture and the Arts (NCCA)

Enacted through Republic Act No. 7356 and designated as the national government agency for culture and the arts

Cultural Center of the Philippines (CCP)

Established in 1966 to promote and present the performing and visual arts in the country

Indigenous Peoples (IPs)

The collective rights of native ethnic groups

Cultural Sensitivity

Engaging with Indigenous cultures respectfully and responsibly

Cultural Studies Theory

An interdisciplinary field that explores how culture connects with power, identity, and society

Mass Media

Channels of communication that reach large, dispersed audiences, such as television, radio, newspapers, films, and the internet

Production of Cultural Content

Produces cultural content such as TV shows, music videos, movies, and advertisements

Promotion and Hype Creation

Promote and create publicity around celebrities, trends, brands and events

Cultural Unification

Offer shared cultural references across diverse groups, like viral trends and global blockbusters

Celebrity Culture

Transforms entertainers, athletes, influencers, and even ordinary people into pop icons through exposure

Branding

Builds a public image or story that audiences follow and support

Television

Focuses on scheduled broadcasts, national programming, and legacy TV networks

Radio

Emphasizes audio-based media that is relevant, especially in remote or rural areas

Print Media

focuses on written and printed news, opinions, and magazines

Media as an Ideological Tool

Focus on media as a powerful force that spreads values and beliefs

Representation and Stereotypes

Shows how different social groups are portrayed, especially marginalized ones

Encoding/Decoding

Producers shape messages but the audience perceives them differently based on their background (Stuart Hall)

Media Ownership and Political Economy

Looks at who owns and controls the media

Subcultures and Counter-Hegemony

Indie films often challenge mainstream stories and give voice to groups that are usually ignored

Globalization and Media Imperialism

Examines the role of western media in influencing global culture