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Chapter 1: 4 core principles of economics review (vocab, words, phrases, examples, etc). Chapter 2: demand/consumer choice. Chapter 3:
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Cost benefit principle
When benefit outweighs the cost
Where does willingness to pay come from?
cost benefit principle. willingness to pay - actually paid = surplus
opportunity cost definition
What you give UP in order to get something else
Marginal principle
compare the extra benefit with the extra cost. If marginal benefit exceeds or equal to cost, do it.
Marginal benefit
The additional benefit of one more unit of a particular item
Marginal cost
the additional cost of one more unit
What does the individual demand curve imply?
Implies the QUANTITY DEMANDED at each price
Individual SUPPLY curve
Given the price of our product, what quantity should we supply?
Individual DEMAND curve
a curve that shows how much of a specific product a single person is willing and able to buy at different price points
Holding other things constant (chap 3)
focus on PRICE only, ignore external factors
In supply/demand, when price goes up, what does supply do? (LAW OF SUPPLY)
Supply goes in a upward slope
Law of SUPPLY
price goes up, quantity SUPPLIED goes up
Law of DEMAND
increase of price/good, quantity demanded goes down
Market supply curve
for each possible price, how much of a product all the producers in the market are willing to supply
why is the market supply curve upward sloping?
because when the higher the price, the greater the quantity supplied
substitutes in production
alternative goods that a business can create using the same shared
compliments in productionar
two or more goods derived from the same resource or production process
If MB>MC…
Do it
In marginal principle ____ is irrelevant
sunk costs
What is diminishing marginal benefit?
The less value or satisfaction someone gets from adding another unit/good
network effects
the more something gets used, the more valuable it becomes (instagram)w
congestion effect
a product/service becomes less valuable as more people use it (ex: crowded highway)
what is demand related to?
willingness to pay
Rational purchasing rule
Buy if P<MB or equal to, stop when PM
How do you find market quantity demand?
Add the quantities demanded by each individual at each given price
What shifts demand?
Normal goods: Demand increases when income increases.
Inferior goods: demand decreases when income increases
Substitutes
Ex: coke and pepsi. If coke prices go up, peptide demand increasesom
complements
goods used together. ex: gas and cars, if gas prices go up demand for cars goes downI
rational rule for buyers
buy more if MB>P
network effect
more users, product becomes more valuable, demand can increase
congestion effect
more users, products becomes less valuable, demand can increase
more buyers tentering the market means
market demand increase
change in QUANTITY DEMANDED is caused by what
a change in the products own price. A movement ALONG the demand curve
change in demand is caused by what
non price factors (income, preferences, number of buyers), leading to entire demand curve shifting
rational production rule
produce if P>MC, continue producing until P=MC
variable costs
costs that change based on production inputs (tools, hourly labor)
how do you calculate market supply?
sum of the quantities produced by all individual producers hat w
what shifts supply?
better tech/productivity, complements and substitutions, expectations of future prices and types/number of sellers
if SELLERS expect higher prices in the future, they will
hold back until its time, causing current supply to decreaseuq
quantity supplies vs supply
change in QS is cause by a chance in the goods own price (movement along supply curve), change in supply is caused by external factors (entire supply curve shifts)
equilibrium price is when
QD=QShorts
shortages occur when, and leads to what? + pushes towards what (same thing happens for opposite scenarios)
QD>QS leads to a increase in price, pushes towards equilibrium
when demand increases, where does it shifts to? what increases?
right, prices and quantity increases
when demand decreases, where does it shifts to? what decreases?
left, prices and quantity decrease
total benefit definition
total satisfaction from all units
marginal cost
extra expenses from an additional unit
marginal benefit
extra satisfaction from one more unit
rational rule for sellers
connote producing only if P>MC stop them its equal to
when anaaying trade offs you compare the what and what of doing something
costs, benefits