FASHION AESTHETICS MIDTERM EXAM

mink

____ is the overwhelming favorite fur

fiber

an extremely fine, hairlike strand almost invisible to the eye

microfiber

a fiber that is 2 or 3 times smaller than a human hair.

1953 flammable fabrics act

very few ignitable fabrics/inflammatory

Care Labeling of Textile Wearing Apparel

all fabrics be labeled to show the type of care they require.

merger

one company is sold to another company, with the purchasing company usually remaining dominant

mass merchants

widely accepted fashions that are well into the culmination phase of their life cycles, mass produced so lower prices (JC penny and Sears)

river

fashion is like a _____

12, 18

the excitement starts ____ to ____ months before the offer lines to manufacturers

sales promotion

____ can greatly influence a fashion's success by telling people it exists

fashion influential

a person whose advice is sought by associates

target markets

specific groups of potential customers that a business is attempting to turn into regular costumers.

market segmentation

the separation of the total consumer market into smaller groups.

geographics

population studies that focus on where people live.

demographics

population studies that divide broad groups of consumers into smaller, homogeneous market segments.

obsolescence stage

when disinterest occurs and a style can no longer be sold at any price

rise stage

the acceptance of either a newly introduced design or its adaptations by an increasing number of consumers

trend

a general direction or movement

Fashion is the style or styles of clothing and accessories worn at a particular time by

a particular group of people

Fashion marketing is an influential force in the fashion business, it identifies

consumer needs

Fashion merchandising refers to the planning required to have the right fashion merchandise, at the right time, in the right quantities, at the right prices, with the right

sales promotion

A specific characteristic or distinctive appearance of a garment is called a

style

A particular or individual interpretation, version or treatment of a style is called a

design

Pantone is an example of

a system of color communication

A line-for-line copy of a popular style is known as

a knockoff

The most extreme and excessive version of a style indicates

that the style is nearing the end of its popularity

There are five stages of the fashion cycle: Introduction, rise, decline, obsolescence, and

culmination

One of the five principles of fashion is

fashion is evolutionary

A cardinal rule in any business is "know your

customer

A specific group of potential customers that a business is attempting to turn into regular customers

target market

Data organized by country, county, city size, and population.

geographics

The separation of the total consumer market into smaller groups is called.

market segmentation

The money that a family can choose to save or spend after providing for food, shelter, clothing, and transportation

discretionary income

One of the two factors relating to population that impact fashion demand is the

total size of the population and its growth

Key sociological factors influencing fashion are leisure time, ethnic influence, social and physical mobility, instant communication, wars, disasters, crisis, and

status of women

The largest minority in the United States, expected to make up over 20 percent of the U.S. population by 2020

Hispanics

One of the most important psychological factors influencing fashion demand is the

reaction to convention

The psychological environment involves motivation of peoples'

action and reactions

Leisure time, increased education, and widespread buying power speed up fashion cycles. They are referred to as

accelerating factors

Laws that require that children's sleepwear be flame retardant are called

sumptuary laws

Developing a fashion forecast involves

identifying facts about past trends and forecasts

Successful fashion forecasters depend on this most valuable commodity

information

Interesting new looks in the introduction phase which are accepted enthusiastically by various fashion leaders

prophetic styles

There are three theories of fashion adoption. The horizontal theory is also called the

mass-merchant theory

Wearing a style already deemed appropriate by others, such as wearing a suit to an interview, is an example of which reason for following fashion?

feelings of insecurity

A person whose advice is sought by associates is called a

fashion influential

Coco Chanel believed fashion came from the streets and was adopted by the couture. This is an example of the

upward-flow theory

Mass production and distribution of fashion only works when

large numbers of consumers accept a style

______ is the most widely used natural fiber

cotton

This is made from one of the few replenishable natural commodities

wool

This is the first regenerated fiber, introduced in 1910

rayon

The thinnest and finest of all manufactured fibers is

microfiber

Unfinished fabrics are called

greige goods

A major trend in the textile industry is

greater diversification of products

Designers are finding inspiration and aesthetic value in

high-tech fabrics

Textile exports from the United States

show significant increase with promise for continued growth

Government regulation in the textile industry includes

The Flammable Fabrics Act

________ on fabric has yet to outstrip screen printing

Digital printing

A level of the fashion industry composed of growers and producers of raw materials is called the

primary level

The ______ level is composed of industry manufacturers, contractors, and designers

secondary

The ultimate distribution level of the fashion industry is the _______ level

retail

The only level that functions with all other levels simultaneously is the ________ level

auxiliary

The ability to keep all profits is evident in _________

sole proprietorship

Ease of formation and greater financial capacity is evident in business __________

Partnership

When a company grows by expanding in the areas where it already performs successfully it is called

horizontal growth

A manufacturing company expanding by opening a retail store to sell its products is known as

vertical growth

Widely accepted fashion is sold in retailers, which are often called

boutique stores

Owners benefit from the expertise and success of an established firm

Franchise