CAP 325 Midterm

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Deontological Ethics

The idea that people should be treated with respect and dignity.

Teleological Ethics

An ethical orientation that can justify unethical behaviors if they result in good.

Utilitarian Ethics

The principle aiming for the greatest good for the greatest number of people.

Role Morality

Informed decision-making that involves thorough knowledge before making a decision.

AdPR Ethical Conscience

The role that manages and protects a company's reputation by ensuring ethical alignment.

Habermas’ Discourse Ethics

Conditions for ethical public relations based on communicative action and mutual understanding.

Advertising Ethics Principle 1

Advertising and related fields share a common objective of truth and high ethical standards.

Advertising Ethics Principle 2

Professionals must exercise the highest personal ethics in their communications to consumers.

Advertising Ethics Principle 3

Advertisers should distinguish between advertising and editorial content.

Advertising Ethics Principle 4

Advertisers must disclose material conditions affecting endorsements for transparency.

Advertising Ethics Principle 5

Consumers must be treated fairly based on the audience and product nature.

Advertising Ethics Principle 6

Advertisers should protect consumer privacy and ensure transparency in information collection.

Advertising Ethics Principle 7

Advertisers are to follow advertising laws and cooperate with self-regulatory programs.

Advertising Ethics Principle 8

Ethical concerns should be discussed privately among the team creating ads.

Advertising Ethics Principle 9

Trust in business partnerships should be built on transparency and full disclosure.

PRSA Code of Ethics

A professional framework for ethical conduct including honesty, fairness, and loyalty.

Pros of Codes of Ethics

Provide structure, guidelines, and aid in decision-making.

Cons of Codes of Ethics

Limited addressing of complex situations and potential perceptions of hypocrisy.

Marketplace of Ideas

A metaphor for society where ideas compete for acceptance like products in a market.

Ethical Responsibility vs Accountability

Responsibility involves moral obligations while accountability requires giving explanations for actions.

Organizational Transparency

An ethical concern that fosters trust through open communication and access to information.

Core Concerns in Digital PR

Issues including data privacy, audience targeting, and crisis management.

Diversity in Advertising

The need for representational diversity in campaigns to foster inclusivity.

Stakeholder Theory

The belief that all stakeholders matter equally in business decisions.

Corporate Social Responsibility (CSR)

The commitment of corporations to societal response beyond economic, legal, and moral expectations.

Ethics in Crisis Communications

The principle of honest, transparent, and empathetic communication during crises.

Framing (Ethical Concept)

The selective presentation of information to highlight certain aspects.

Civility in Communication

The practice of communicating professionally and kindly under challenging circumstances.

Discourse in Public Relations

The process of communication between organizations and the public.