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Research methods
organized systematic procedures to gain knowledge about a particular topic.
Why is sociological reasearch important
Counteracts misinfo, exposes myths, wxplains why people behace how they do, affects social policies, shaprens critical thinking skills
Scientific method
a body og objective and systematic techniques used to invesitgate phenomena, acquire knowledge, and test hypothesis and theories.(data collection, exact measurment, accurate recordings, and analysis of findings).
Concept
abstract idea, mental image or general notion that represents some aspect of the world(blood pressure, religion, marriage)
Variable
a characteristic that can change in magnitude under differnt conditions. can be attitudes behaviors and traits(etnicity, age social class)
Independent variable
a characteristic that has an affect on dependent variable.
dependent variable
the outcome that may be affected by independednt variable.
Control variable
a chracteristic that is constant and unchanged during the research process.
hypothesis
a statment of the expected relationship between two or more variables
Deductive reasoning
begins with theory =, prediction, general principal that is then tested through data collection
Inductive reasoning
specific observation followed by data collection, a conclusion about patterns or regularities of the formation of hypothesis that can lead to theory contrstruction.
deductive apporach
test theory using hypothesis then collect data
inductive apporach
notice pattern of studying than collect data and formulate hypothesis that can be tested deductivley.
Reliability
conscienstcy with same measure produces similar results time after time.
Validaity
the degree to which a measure is accurate and really measures what it claims to measure.