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Define a Product Organisational Structure
the business is grouped according to what the business sells or services provided
Describe a Product Organisational Structure
managers report to the higher-ups by product type
Explain a Product Organisational Structure
each product is treated as a profit centre
this allows the business to track trends in consumer demand and innovate accordingly
Advantages of a Product Organisational Structure
focuses on customer satisfaction
innovation of product or services
Disadvantages of a Product Organisational Structure
conflict between departments competing for customer sales
customer confusion when there is multiple product types