ENTREP - 7PS

it refers to the goods & service offered by the organization

PRODUCT

personal consumpton

CONSUMER GOODS

goods intended for consumption

INDUSTRIAL GOODS

have a physical form that can be touched and seen (durable & non)

TANGIBLE GOODS

service / services are essential (want/satisfaction)

INTANGIBLE GOODS

goods that are used for a long period of time

DURABLE GOODS

goods that are normally consumed in one go or last for a few uses

NON-DURABLE GOODS

second most significant marketing mix item

PRICE

the retail are calculated in large quantities of goods by applying an appropriate profit margin to the costs

COST

it has a big influence on the price

DEMAND

the price change by the competitor

COMPETITION

prices of some essential products are regulated by the government under the essential commodities act

GOVERNMENT REGULATION

A firm may have different marketing objectives such as maximization of profit, maximization of sales, bigger market share, survival in the market and so on.  The prices have to be determined accordingly.  

MARKETING OBJECTIVES

The products are made to sell to customers. These must be made available to customers at a location where they can make transactions conveniently.

PLACE

Stage distribution channel exists where there is a direct sale of goods by the producer to the consumer.

ZERO STAGE

The manufacturers sell their goods to retailers who in turn sell it to the consumers.

ONE STAGE

This is the most used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, namely, the wholesaler and the retailer.

TWO STAGES

When the number of wholesalers used is large and they are scattered throughout the country, the manufacturers often use the services of mercantile agents who act as a link between the producer and the wholesaler.

THREE STAGES

There are many aspects of the market that determine the choice of channel of distribution.

NATURE OF MARKET

It has considerably affected the choice of channel of distribution.

NATURE OF PRODUCT

A firm having enough financial resources can afford to its own a distribution force and retail outlet.

NATURE OF COMPANY

If right kind of middlemen having the necessary experience, contacts, financial strength, and integrity are available, their use is preferred as they can ensure success of newly introduced products.

MIDDLEMEN CONSIDERATION

Prefers to the process of informing and persuading the consumers to buy certain product.

PROMOTION

The most used tool for informing the present and prospective consumers about the product, its quality, features, availability, etc.

ADVERTISING

This is a non-paid process of generating wide range of communication to contribute a favorable attitude towards the product and the organization.

PUBLICITY

It is a direct presentation to consumers or prospective purchasers of the product. It refers to the use of salespeople to persuade consumers to act favorably and purchase the product.

PERSONAL SELLING

It applies to short-term and temporary opportunities to purchase new products or to promote trials.

SALES PROMOTION

In addition to the executive team, there are people who are responsible for designing the company's products and services. Companies will take time to hire people with skills and experience in the field in which they work.

PEOPLE WHO MAKE THE PRODUCTS

They are the people who have to decide what their clients want and the best way for them to get what they want. Marketing efforts concentrate on lead generation and prospects.

PEOPLE WHO BRING THE PRODUCTS TO CONSUMERS

Companies, no matter how small or large their products and services are, require customer service. They can treat their customer contact points in the right way. This could make or break an agreement for many customers.

PEOPLE WHO WILL TALK TO CUSTOMERS

It involved in a product’s delivery will significantly affect the customer’s experience, level of satisfaction, and lifetime value to your business.

PROCESS

The final P refers to the physical context and paraphernalia (such as receipts, “thanks for ordering” cards, confirmation emails, and PDF invoices) that come along with the product.

PHYSICAL EVIDENCE

It is all about ensuring every component involved with the product adheres to the same brand values as the product itself.

PHYSICAL EVIDENCE