Consumer Behavior Chapter 2

Algorithm Bias

inaccurate decisions made by computers when the input they receive is flawed in some way

Algorithmic Transference

tendency to generalize that all algorithms are flawed when one encounters issues with one algorithm.

Benevolent Halo Effect

when a company does a good thing (even when that good thing is unrelated to their core business), their reputation improves, their consumers’ goodwill also increases, and in turn so do consumers’ evaluations of the company’s product.

Botnets

a set of computers that are penetrated by malicious software known as malware that allows an external agent to control their actions.

Brand Purpose

a reason to exist beyond making money

Bring Your Own Bags (BYOB)

when shoppers are encouraged to bring their own reusable grocery bags to reduce their reliance on disposable plastic bags.

Business Ethics

rules of conduct that guide actions in the marketplace

Cancel Culture

the phenomenon of the public calling out companies for missteps and recommending that consumers boycott the guilty brands.

Cause Marketing

a strategy that aligns a company or brand with a cause to generate business and societal benefits.

Circular Economy (CE)

(CE) an economic model that proposes that sustainable growth can happen only through ongoing reutilization of resources and materials, with the ultimate goal of generating zero waste.

Climate Upstanders

people who are inherently motivated to take social action and address the climate crisis.

Conscious Consumerism

a perspective that encourages people to make positive decisions throughout the buying process.

Consumed Consumers

those people who are used or exploited, whether willingly or not, for commercial gain in the marketplace.

Consumer Activism

when consumers band together to attack what they view as unsafe or otherwise harmful.

Consumer Addiction

a physiological or psychological dependency on products or services.

Consumer Trust

consumers’ confidence in the truthfulness and integrity of companies or the government.

Corporate Social Irresponsibility (CSI)

(CSI) business wrongdoing in relation to the environment, community, society, ethics, and business practices.

Corporate Social Responsibility (CSR)

processes that encourage the organization to make a positive impact on the various stakeholders in its community including consumers, employees, and the environment.

Corporate Sociopolitical Activism (CSA)

a firm’s public demonstration of support or opposition to a partisan sociopolitical issue.

Corrective Advertising

messages an organization releases (voluntarily or not) that inform consumers of previous messages that were inaccurate or misleading.

Counterfeiting

companies or individuals selling (for parallel construction between term and definition) fake versions of real products.

Culture Jamming

strategies that attempt to disrupt or satirize messages from corporations.

Customer centricity

the focus on meeting consumers’ needs.

Cyberbullying

when one or more people post malicious comments online about someone else in a coordinated effort to harass them.

Data breaches

when criminals hack into an organization’s computers and gain access to sensitive information.

Data privacy

a branch of data security intended to keep data safe against improper access, theft, or loss.

Eco-wakening

the growth in awareness of sustainability that influences consumers’ decisions in the buying process.

Economic vulnerability

consumers’ susceptibility to and limited ability to manage economic risks such as employment.

Fast fashion

inexpensive garments that are manufactured and replaced quickly to keep up with fast-changing trends to feed the ever-changing tastes of shoppers.

Financial literacy

the possession of skills that allows people to make smart decisions with their money.

Food desert

a geographic area where residents are unable to obtain adequate food and other products to maintain a healthy existence.

Food insecurity

having limited access to a healthy diet on a daily basis.

Functionally illiterate

a person whose reading skills are not adequate to carry out everyday tasks.

General Data Protection Regulation

a policy instituted by the European Union, which requires websites to provide visible notice regarding private information they collect through cookies and to give consumers the choice to disagree to such tracking.

Generic Data

personal data relating to inherited or acquired genetic characteristics acquired through DNA analysis.

Green Marketing

a marketing strategy involving an emphasis on protecting the natural environment.

Greenwashing

when companies make false or exaggerated claims about how environmentally friendly their products are.

Identity Theft

the unauthorized use of personal information.

Infodemic

the glut of messages on the Internet that may contain a mixture of accurate and erroneous information, causing confusion and unhealthy risk-taking

Latent Vulnerability

the empowerment consumers feel when they realize that the benefits of technology are only possible because of deceptive and invasive practices that create material and psychological dependence.

Locational Privacy

the extent to which a person’s activities and movements in the physical world are tracked by their devices such as smartphones.

Market Access

the extent to which a consumer has the ability to find and purchase goods and services.

Marketplace Literacy

general understanding of marketing, what purposes it serves and how it works to try to convince people to buy.

Media Literacy

a consumer’s ability to access, analyze, evaluate, and communicate information.

Moral Disgust

the feeling one gets when hearing someone has broken social norms or moral codes.

PESTLE framework

Political, Economic, Social, Technological, Legal, and Environmental issues.

Phishing

Internet scams where people receive fraudulent emails that ask them to supply account information.

Post traumatic consumption

consumption behaviors that people use to cope with traumatic events.

Prosocial behaviors

voluntary behavior intended to benefit others.

Red market

the global market for body parts.

Scientific literacy

scientific knowledge and reasoning that helps people protect themselves from false beliefs.

Serial wardrobers

shoppers who buy an outfit, wear it once, and return it.

Shrinkage

the loss of money or inventory from shoplifting or employee theft.

Slacktivism

token expressions of support for a cause that ironically may substitute for more concrete actions.

Social Justice

fairness as it manifests in society, such as the distribution of wealth, opportunities, and privileges.

Social Marketing

the promotion of causes and ideas (social products), such as energy conservation, charities, and population control.m

Social Media Addiction

dependency on interaction with social networking platforms to the extent that signs of withdrawal appear if the person is unable to connect.

Sustainability

an emphasis on creating and maintaining the conditions under which humans and nature can exist in productive harmony, which permit fulfilling the social, economic, and other requirements of present and future generations.

Wokewashing

companies making false or inauthentic claim to be “woke”