Art study

Brainstorming

Process of rapidly generating as many ideas as possible

Thumbnails sketches

Quick drawings considered the fastest and easiest way to approach a design project or logo

Design Principles

Value, Contrast, Balance, Rhythm, Pattern, Movement, Emphasis, Unity

Graphic Design

Conveying a message by designing and creating text and images

4 main parts of a layout design

Headline, illustration, body copy and a logo design

Effective Ad/Advertisement

Creates immediate graphic impact (memorable, sells product or service)

Graphic designer

Creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform and captivate consumers

Graphic designers

Need to observe and direct the photographer on a photoshoot

Headline

Larger, bolder fonts usually the most visually dominant text on a design page

Logo

Easily recognizable graphic symbol that identifies a company or product

Main purpose of a logo?

Communicates something about the client or product

Poster design planning

Must convey the information (most important consideration)

Prototype

A mockup of finished brochure or package design

Vector graphic

Form of computer graphics made up of curves, lines and points that can be scaled without any distortion (Adobe InDesign or Illustrator)

Raster graphic

A two-dimensional image made of many small squares or pixels (Photoshop)

Pixel

Smallest square or element in a raster image

Megapixels

Refers to one million pixels

Resolution

A measure used to describe the sharpness and clarity of an image or picture

High resolution

Used for creating and professional printing purposes

Low resolution

Used for images on the web, internet and computer monitor

High V.S Low resolution

High - Used for printing purposes

Low - Used for viewing school monitors, web, internet images, social media

RAM

Stands for random access memory or temporary memory in a computer

CMYK color mode

Full color used for printing purposes made up of 4 plates: Cyan, Magenta, Yellow, and Black

RGB color mode

Best for digital work which stands for Red, Green and Blue

Images off the internet and computer monitors are

all RGB color mode

Pantone matching system (PMS)

Color number selection system used for printing purposes

Monochromatic color scheme

Creating different values of one color

Photoshop

Software that is best for editing, manipulating or altering digital images

Artboard

A self-contained design area in which you can create your design. In Adobe software they can be changed after you create your new document (File>Doc>Setup)

Layers

Images stacked on top of each other which allow different parts to show through.

Marching ants

Selection is made, feathered if value is greater than zero, control + d to deselect image

Scroll bars

Used to navigate or move through the Adobe software environment.

Levels

Are contrast, color, and brightness enhancements for your images

Filters

Special effects such as colored pencil, brush stroke or noise. and effects are used in Photoshop to create texture and depth.

Transform or Free Transform

To scale, rotate, filp, distort, change perspective, warp an image.

Saturation

Adjusting the colors and enhancing colors of an image in photoshop

Gradients

Can have infinite colors in them, think the rainbow

Stroke

Layer style in photoshop that outlines an object, image or type

Transparency

The functionality that supports see through areas in an image or layer

Opacity

Adjustments to change the transparency of an image or object

0% transparency

Will make the layer or image completely see through or disappear

History palette

The steps in your graphic design that you have done. Can go back and be deleted.

Properties panel

Located on the righthand side of the software. Where you’ll find controls and options for whichever layer is selected in the Layers panel.

Tools in photoshop:

Magic wand, Lasso tool, crop tool, paint bucket tool, dodge tool, burn tool, eyedropper tool, cloning tool and hand tool

Magic wand

Tool used to help you select similar pixels or colors in an image

Lasso tool

Tool used to select odd shaped pixels of an image

Crop tool

To cut down the size of your entire graphic design including all layers.

Paint bucket tool

Fill in a layer or selection with a solid color

Dodge tool

Lightens pixels in an image

Burn tool

Darkens pixels in an image

Eyedropper tool

Selects a single color or single pixel at the cursor

Cloning tool

Involves taking pixels from one location and moving to another location

Hand tool

Used to navigate or move through the Adobe software environment

Menu items in Photoshop

File, Edit, Image, Layer, Type, Select, Filter, 3-D, View, etc

Adobe InDesign

In the industry-this software is considered a desktop publishing software. It’s the leading multi -page layout design software for print and digital media. Ex: Magazines and catalogs.

Pages Panel in Indesign

Allows you to view all the pages in the document

Links Panel in Indesign

Indicates all the images and graphics used in the document

Text box

Is drawn to include text.

A red plus sign on the bottom right corner indicates that there is more that is not shown

Tools in InDesign

Pen tool

Pen tool

Allows you to draw shapes and lines to complete your illustration

How to apply a drop shadow

By selecting the image or object and using the “effects” option in objects

Adobe Illustrator

In the industry - this software is a vector- based drawing program used to make crisp illustrations, logos, icons, etc

Adobe Animate

Industry standard software for creating animation. Interactive movies are considered animation, such as Disney’s “Finding Nemo”. Frames in animation are displayed in the timeline window.

Registration marks

Symbols used to align color separations

Proof reading marks

Written instructions/symbols used to make type corrections and changes

Proofreading mark ^

Means to insert text or an element of design

Paper

When finding the right one you must select the right name, weight, color and finish ( thickness of paper, surface like rough, matte, shiny, etc ) for printing

Business Cards

Small hand sized rectangular thicker paper including business information about a company or individual.

Scanner

Flatbed peripheral device used to digitize artwork, drawings or photographs. They are considered input/output devices

Peripheral

Is any piece of equipment that attaches to and serves as an extension of a computer

Dot Pattern

An image that is broken into after digitizing a photo or artwork

Written permission

Required agreement before an image is scanned and used

Buy out

Rights - gives an artist unlimited right to reproduce the photo

Usage rights

Photographer holds these rights to a photo

Typography

The art and technique of arranging type

Points

What type size is measured in

Body copy

8 point type which refers to the main paragraph or line of text in an ad

Baseline

Point or line from which other elements of type are measured

Descender

The portion of a letter or font that extends below the baseline (ex:q or y)

Leading

Line spacing or space between the lines

Serif fonts

Type that contains end strokes such as Times or Old English

Sans serif fonts

Type without end strokes such as Arial or Helvetica

Reverse type

Solid color block or shape with white text on top

Contrast

Used to create different type styles and sizes

Which of the following is least essential information when initially discussing an an image or advertising strategy for a client?

Type style

Key commands in Adobe software

Command S & Z

Command S

Saves a document

Command Z

Edit undo or goes to the last change made in your design

File formats

Pdf, Jpg, and Png

Jpg or jpeg

File format used to save a photograph or flattened photoshop document (no layers)

Pdf

Stands for portable document format used to send in email or professional printer

Png

A file with a transparent background