-nominal: dichotomous or categorical, mutually exclusive (pick one only), numbers assigned have no meaning, mode and bar graph used as measure of central tendency
-ordinal: categorical, mutually exclusive, numbers assigned have meaning, distance between categories is unknown, mode, median, and bar graphs can be used
-interval: variables are continuous and rank ordered, equal intervals between numbers, 0 does not mean absence, can report mean, median, mode and histograms
ratio: variables continuous and rank ordered, have a meaningful 0 and means the absence, can also report mean, median, mode, and histograms