Enterprise Systems, Supply Chain Management, and E-commerce

Flashcards covering key concepts from the lecture notes on enterprise systems, supply chain management, and e-commerce.

Enterprise Software

Software built around predefined business processes reflecting best practices.

Functions Supported by Enterprise Software

Finance and accounting, human resources, manufacturing, and sales and marketing.

Business Value of Enterprise Systems

Increase operational efficiency and provide firm-wide information.

The Supply Chain

Network of organizations and processes for procuring materials, transforming them into products, and distributing the products.

Types of Supply Chains

Upstream, downstream, and internal.

Just-in-Time Strategy

A strategy where components arrive as they are needed, and finished goods are shipped after leaving the assembly line.

Safety Stock

Buffer for lack of flexibility in the supply chain.

Bullwhip Effect

Distortion of information about product demand as it passes from one entity to the next in the supply chain.

Functions of Supply Chain Planning Systems

Enable demand planning, optimize sourcing and manufacturing goals, establish inventory levels, and identify transportation modes.

Supply Chain Execution Systems

Manage the flow of products through distribution centers and warehouses.

Global Supply Chain Issues

Greater geographical distances, time differences, different countries, different performance standards and different legal requirements.

How the Internet Helps Global Companies

Helps manage warehouse, transportation, logistics, and outsourcing.

Push-Based Model

Schedules based on best guesses of demand.

Pull-Based Model (Demand-Driven)

Web-based model where customer orders trigger events in the supply chain.

Business Value of Supply Chain Management Systems

Match supply to demand, reduce inventory levels, improve delivery service, and speed product time to market.

CRM Systems

Capturing and integrating customer data from all over the organization and consolidating the data.

PRM

Partner relationship management.

CRM Packages Components

Sales force automation (SFA), customer service, and marketing.

Operational CRM

Customer-facing applications, sales force automation, call center support, and marketing automation.

Analytical CRM

Based on data warehouses populated by operational CRM systems and customer touch points.

Business Value of Customer Relationship Management Systems

Increased customer satisfaction, reduced direct marketing costs, and lower costs for customer acquisition.

Enterprise Application Challenges

Expensive to purchase and implement, long development times, and require business process changes.

Next-Generation Enterprise Applications

Make applications more flexible, web-enabled, and integrated with other systems and on cloud.

E-commerce

Use of the Internet and web to transact business.

How E-commerce is Different

Marketplace is virtual, transaction costs are reduced, and global reach.

E-commerce marketplace

Ubiquity.

Digital Goods

Goods that can be delivered over a digital network.

Major Types of E-commerce

Business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C).

E-commerce Business Models

Portal, e-tailer, content provider, transaction broker, market creator, service provider, and community provider.

E-commerce Revenue Models

Advertising, sales, subscription, freemium, transaction fees, and affiliate.

How E-commerce Transformed Marketing

Internet providers new ways to identify and communicate with customers - long tail marketing.

Behavioral Targeting

Tracking online behavior of individuals on websites and across advertising networks.

Social Network Marketing

Social media is used to leverage individuals' influence over others.

Digital social graph

Social ecommerce is based on?

How E-commerce Affected B2B Transactions

Automate procurement using the internet.

Internet-Enabled Technologies Used in B2B

Electronic data interchange (EDI), private industrial networks, and net marketplaces.