Media Analysis-Propaganda

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13 Terms

1
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guilt by association

guilt ascribed to someone not because of any evidence but because of their association with the enemy

2
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finger pointing or defensive nationalism

shifting blame or guilt towards an external group as a threat to divert attention from main issues, evoke fear and hatred, or frame the opposition as harm

3
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emotional appeals or manipulation

targets peoples emotions rather than logical reasoning to persuade and influence them into gaining specific belief, action or behavior through fear, hope, guilt

4
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name calling

A method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea

5
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quoting out of context

quoting a statement in such a way as to distort its meaning by removing the statement from the words and phrases surrounding it

6
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card stacking or half truths

selecting only those facts that will support the case or omitting those that might damage it. This is telling the truth, but not the whole truth.
(Card stacking= favorable opinion stacked)

7
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loaded language

words that imply a value judgment, used to persuade a reader without having made a serious argument based on emotion than logic

8
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glittering generalities

propaganda technique using short phrases or words to promote positive feelings or emotions. This technique associates a person or idea with virtue words or ideas such as truth, freedom, honor, the American way, democracy, etc. Employing vague and meaningless virtue words

9
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bandwagon 

tries to persuade the reader to do, think, or buy something because it is popular or EVERYONE is doing it

10
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plain folk

propaganda technique conveying that a candidate is a "regular" person, just like everyone else

11
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sex appeal

leverages people's attraction to physical beauty or sexual imagery to grab attention, influence emotions, and promote a product, idea, or behavior

12
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patriot appeal or flag waving

ties a product, idea, policy, or cause to love of country, national values, or identity to emotionally connect with the audience and gain their support. Symbolism can include the American flag, the eagle, red white and blue, etc.

13
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prestige approach or misused authority 

This technique exploits the audience's trust in experts, celebrities, or respected figures, even when those individuals lack actual expertise or relevance to the topic being promoted to convince audiences to accept the idea