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support functions in the firm
finance/accounting, human resources, research and development
sales and marketing in the firm
generating demand, selling product
operations in the firm
obtaining inputs, transforming inputs into outputs, delivering end products
operations
involves management of transformation process of inputs/outputs and resources of an organization in order to produce a good or service
example of inputs
human resources, facilities and processes, materials, land, energy and info
examples of outputs
physical goods, services, auxiliary services
definition of supply chain management
consists of multiple firms of collaborating to leverage strategic positioning and to improve operating efficiency
supply chain management
includes coordination and collaboration with channel partners (suppliers, intermediaries, third party service providers, customers)
old supply chain paradigm
vertically integrated firm; focus on short term, company focused performance; adversarial (arm-length) relationships
new supply chain paradigm
focus on core competency, long term collaborative relationships with upstream and downstream supply chain members
drivers of better supply chain management
information technology, integrative management of fundamental SC processes, responsiveness
information technology (overarching enabler)
supply chain info systems initiate, monitor, assist in decision making, report on supply chain activities
integrative management of fundamental SC processes
lowest total process cost; collab of operating info , tech, and risk; enterprise extension
anticipatory (push) business model
forecast; buy components and materials; manufacture; warehouse; sell; deliver
responsive (pull) business model
sell; buy components and materials'; manufacture; deliver
goal of postponement strategies
delay product manufacturing or distribution until consumer demand arrives to minimize inventories
types of postponement
manufacturing (form); geographic (logistics); combined (full)
manufacturing postponement
one order at a time; no customization; maintain products in uncommitted status; balance economy of scale with responsiveness
geographic postponement
build/stock full line inventory at one/few strategic location; forward deployment of inventory is postponed until customer orders are received; once received, the item is expedited to the distributor
factors influencing the importance of SCM
greater competitive pressure
globalization has resulted in longer supply chains
increased emphasis on sustainability
product proliferation
increasing emphasis on cross channel and omni channel order fulfillment
reasons for increased competitive pressure
globalization has increased supplier availability; increased info availability
differentiating your organization
providing exceptional customer service
impact of increased availability of overseas suppliers (and markets for finished goods)
complicated international logistics; long supply chains resulting in high inventory levels due to greater pipeline stock; security issues
UPS/FedEx sustainability practices
emphasize their greater use of natural gas delivery trucks
Walmart sustainability practice
developed a sustainability index in collab with suppliers and universities
Nike / Hewitt Packard sustainability practices
audit overseas suppliers to determine if they abide by standards
product proliferation
companies attempt to gain market share by increasing the number of products offered within a given category
product proliferation challenge
adding a single SKU can increase inventories without increasing sales; the degree the inventory needs to increase is based on how suitable the SKUs are
example of product proliferation
Matel cutting back on color
channel order fulfillment
multi channel; omni channel
ulti channel
the different way a customer can obtain content and order from a firm (ex: in store, online, mobile)
omni channel
the customer utilized more than one channel to make an order
channel order fulfillment challenges
increased importance of inventory accuracy within stores; may necessitate changes in operations processes; requires improved info systems