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the multi store model of memory is
the theory of memory suggesting information passes through a series of memory stores
what is coding
how information is represented to be stored
what is duration
how long info can be stored for
what is capacity
how much info can be stored
sensory store is coded in, duration , capacity
the same way it is received from senses
duration= under 1 sec
capacity=very limited
short term store coded duration capacity
coded= acoustically
duration= up to 30 sec
capacity= 7±2
long term store coded duration capacity
coded= semantically
duration= unlimited
capacity= unlimited