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quantitative data
involves gathering numerical data through experiments, observational studies and surveys with closed-ended questions
begins with a testable prediction from prior research (hypothesis)
generalisable to whole population - looking for norms and patterns
useful in capturing the big picture - larger, representative samples
measure and quantify phenomena, in a structured way
finds relationships between variables (cause and effect)
described as positivist - basis of ‘hard’ sciences
theory testing and deductive
hypotheses are tested using statistical analysis
allows us to establish generalisability of findings due to underlying assumptions of these tests
produces explanatory theories and descriptive/inferential statistics
quicker to analyse statistically
objective (subjectivity introduces bias, which threatens analytic validity)
requires measures for bias to be controlled/eliminated
useful at outlining differences
stepping stone towards complete understanding of the single reality
‘unnatural’ as quantification makes the collection of naturalistic data difficult
quantitative research questions
cause
leads to
effect of x on y
relationship/difference between x and y
how does x impact y
extent to which x predicts y
qualitative data
non-numerical data - words/images/observations/language/meaning
good for the smaller picture - smaller samples (even case studies)
attempt to provide deep, rich descriptions of people’s meaning (depth over breadth)
not able to generalise (instead aims to say something specific about a certain phenomena/cohort of people and produces complex accounts)
seeks patterns, but explores difference and diversity
researcher’s focus can be broad
no predictions about findings
more subjective (subjectivity is an asset)
values creativity, reflexivity and novel forms of data
reflexivity is a tool to value and harness subjectivity
takes time using interviews and focus groups with open-ended questions
theory generating and inductive (some researchers do not believe in reading literature before carrying out interviews)
can be combined with quantitative
preliminary to large scale experimental work
added on to large surveys to acquire deeper understanding
useful at understanding why there are differences
part of a rich tapestry of understanding
related to philosophical approaches
qual research is the first step to quantification
rejects positivism - adopt relativist position of no fixed ‘reality’
take the postmodernist perspective
reality is constructed socially/individually (ideographic)
qual researchers argue critical realism
accepts there is a ‘reality’ out there, but at best we view it though infinite windows, that distort reality in some way
observers come to observations with expectations and baggage (culture, interests, perspectives
qualitative research questions
the understandings of x
making sense of x
personal/lived experience of x
qualitative data analysis
systematic examination of non-numerical data
involves transcription
audio/video recordings converted into written text in preparation for simpler analysis
allows familiarisation (transcribed data can be read through many times to immerse oneself)
involves coding
labels (codes) are assigned to segments of data that relate to themes and identify overarching patterns within data
interpretation of themes and how they relate to each other
qualitative data collection can sometimes be analysed quantitatively
random sampling
leads to a representative sample, confident in generalising results to entire population
uncommon in psychology
simple random sampling - every person in population has equal chance of being picked
stratified sampling - population divided into meaningful groups and then simple sampling conducted on each group
non-random sampling
leads to less representative sample
saves time and money though
more common in psychology
often only practical option when population is large
voluntary sampling - members self-select to participate in research
snowball sampling - participants get friends/family to participate
convenience sampling - members who are easy to reach are asked to participate
size of sample determines…
extent to which you can generalise findings
probability of a chance finding
larger sample = more power to detect an effect, if it exists
how big a sample should be, depends on…
size and homogeneity of population
nature of variables measured
required precision of results
how confident you want to be about results
true/randomised experiment
involves experimental manipulation of IV
manipulation in IV = change in DV
however changes in DV may reflect biases and random error
randomisation of participants to each condition
matched/block randomisation can be used for equal number of participants in each group
randomisation of experimenters too, if multiple (for experimenter differences)
controlled lab setting
use of a control group and experimental group
standardisation of procedure
only experimental manipulation should vary
time of day, time since eaten/slept, researcher behaviour
considers ecological validity and how it can be generalised
experiment - experimental design
the only way to explore causal relationships
manipulate (systematic variation) one variable and see if it affects a second variable, keeping all others constant
random allocation
control for chance differences between groups
each member has equal chance of being allocated to either group
important when establishing cause and effect
independent variable (IV)
variable you manipulate/change
has 2+ conditions/groups
eg. exercise vs no exercise
dependent variable (DV)
variable you measure
eg. reaction time
quasi studies
researcher cannot randomly allocate participants to conditions of the IV, due to already existing factors
eg. when IV is biological sex
extraneous variables
other variables potentially affecting the DV
need to control as many as possible
participant variables - eg. age, gender, education, stress
situational variables - eg. lighting, weather, background noise
they’re classed as confounding variables if they differ systematically with the IV, as well as affecting DV
how to prevent extraneous variables
match conditions on key variables eg. balance out age, sex, education etc
cannot always predict all possible EVs before though
standardised procedure
randomisation of the sample to conditions (ensures equal dispersion of all EVs)
demand characteristics
cues that lead participants to change their behaviour
they sometimes guess the aim/hypotheses and act accordingly to support/not support the hypotheses (consciously or unconsciously)
not just a reaction to researcher’s behaviour, but possibly the testing environment setup
eg. the presence of a release form vs not, in a chamber study influenced how the participants reacted to the sensory deprivation
how to prevent them:
deception - conceal study’s hypothesis, what measurements are of interest (debrief at earliest opportunity though, and highlight withdraw)
tricky due to ethical issues
use measures that are hard to control eg. reaction time, physiological responses
blind techniques (double blind studies)
experimenter effects
the experimenters/researchers desire to support the hypothesis affects their behaviour (consciously or unconsciously)
they shouldn’t know which condition each participant has been assigned to to prevent effects
acquiescence bias
tendency for participants to positively agree to all items presented on a scale
to overcome this, most scales include a mixture of positive and negative worded items
types of experimental deisgn
between groups
within groups
related design helps to control for the variation between individuals, which affects their performance in the different conditions
between-groups design
independent measures / uncorrelated groups
compare different participants in different conditions
preferable design when order effects are likely
use unrelated statistical tests
advantages:
no carry over effects (avoids one condition contaminating the other)
process is quicker for participants (less likely to get bored/drop out)
disadvantages:
individual differences have greater effect
to overcome this, randomly allocate participants or use a matched pair design when a particular variable may influence result
need more participants
within-groups design
repeated measure
compare same participants in both conditions
use related statistical tests
advantages:
effect of individual differences reduced
eg. a person’s pre-existing tendency to make lots of errors applies equally to all conditions
fewer participants needed
disadvantages:
boredom, fatigue (so mistakes may be greater in the second condition)
participants practice the task (practice effect)
carry over/order effects likely and conditions can contaminate each other
to overcome this, use counterbalancing (so both orders occur equally frequently)
carryover/asymmetrical/differential transfer
effect of an earlier condition affects a subsequent one (not equally for all orders)
counterbalancing
deals with order effect in within groups design (repeated measures)
sample is split into half
one half completes conditions in one order, the other half completes it in the reverse order
null hypothesis
manipulation of IV will have no effect on the DV
no difference between the conditions
we assume this before conducting tests
experimental/alternate hypothesis
manipulating IV will cause a change in DV
a difference between conditions
we want to support this, but only know after we conduct tests
direction of effect
all experimental hypotheses must predict a difference
either directional (one-tailed)
or non-directional (two-tailed)
typically determined by prior research
operationalising variables
being clear on what each variable is and how to quantify the DV
code of ethics
contains the professional standards members should uphold
provides a framework for guiding decision-making of all members
ethical reasoning is subject to competing biases
desire to retain autonomy (self-regulation of members by professional body)
maintaining good reputation
based on 4 key principles
respect
competence
responsibility
integrity
research ethics committees (REC) review research proposals
ethical principles - respect
psychologists value the dignity and recognise the worth of all persons
with sensitivity to the dynamics of perceived authority/influence over clients and differences (eg. social status, ethnics, gender)
with particular regard to people’s rights
including those of privacy and self-determination
all humans are worthy of equal moral consideration
members consider privacy, confidentiality, respect, communities and their shared values, impacts on the broader environment, issues of power, consent, self-determination and the importance of compassion (empathy, generosity and courage)
ethical principles - competence
ability to provide specialist knowledge, training, skill and experience to a professional standard
psychologists value the continuing development and maintenance of high standards of competence in their professional work
the importance of preserving their ability to function optimally within recognised limits of their knowledge and skills
members consider possession of appropriate skills, limits of their competence and caution in making knowledge claims
ethical principles - responsibility
psychologists value their responsibilities to clients, the general public and to the profession
professional autonomy
trust of others is not abused
members consider professional accountability, responsible use of their knowledge and respect for the welfare and living things and the world
ethical principles - integrity
being honest, truthful, accurate and consistent in actions, decisions and methods
setting self-interest to the side and being objective
psychologists value clarity and fairness in their interactions with all persons, and seek to promote integrity in all facets of their scientific and professional endeavours
includes not fabricating any data, and being honest and accurate regarding any claims you make in reports
members consider openness, unbiased representation, fairness, avoidance of exploitation and maintaining personal/professional boundaries
key responsibility/ethical issues
informed consent
deception
protection from harm and discomfort
debriefing
confidentiality
informed consent
all studies require a participant information sheet, written in appropriate lay-language
includes what the study involves (purpose, procedures, duration) and the right to refuse/withdraw at any time without giving reasons
get participants to create unique ID code, so if wanting to withdraw they can email this to stay anonymous
also researcher’s contact details
after reading the PIS, they can give informed consent and sign the form if they choose to participate
deception
intentionally misleading participants
shouldn’t be used unless necessary
must explain the deception as early as possible (in debrief)
opportunity for participants to withdraw data after being made aware
monitor response during debrief, and make sure they are not upset
protection from harm and discomfort
potential for harm must be made explicit in the PIS
obligation to protect participants from harm
includes physical and psychological harm (eg. stress, anxiety, fear, embarrassment)
can put resources in place for support if harm does occur
debriefing
debrief sheet presented to participant at end of study
includes summary of study’s true aims
has resource contact details if needed
ensure participant’s well-being
opportunity to ask questions
verbal discussion about debrief contents before ending study
confidentiality
participant data should remain confidential and anonymous (stated on PIS)
confidentiality - researcher knows participant identity, but takes steps to avoid it being known by others
anonymity - researcher doesn’t know identity
need to inform participants if confidentiality cannot be guaranteed
use of unique ID codes so participants can remove data
separation of data files and names/identifiable information
a legal issue, as well as ethical
key requirements in ethics
obtain informed written consent
avoid deception
protect participants from harm (avoid research likely to cause distress)
right to withdraw
maintain confidentiality and anonymity
debrief
adults only (18+), and no vulnerable populations
ceiling effects
unable to detect any possible effects because the upper range is restricted
eg. task is too easy
floor effects
unable to detect any possible effects because the lower range is restricted
eg. task is too hard
generalisability
extent to which results can be applied to a wider population
eg. study only used undergrads, results can be applied to wider population, but they’re younger, more educated and intelligent so be cautious with wording
structure of report
title
abstract
introduction
method (design, participants, materials, procedure)
results
discussion
references
appendix
ethical considerations
referencing
APA 7
citations include surnames and year of publication only
with 3+ authors, shorten to ‘et al.’
surname, initials (year), title of article, title of journal, volume (issue), page numbers
writing an introduction section
explains study rationale and justifies research question
includes why topic is important, what work has already been done, how to build on this knowledge and aims
use funnel order
start off general
put most relevant literature later on
make clear how study builds on previous research
writing a methods section
report method in past tense, don’t justify reasons here
allows reader to replicate research
design
type of design (within/between groups)
variables being measured (IV, DV)
different conditions
participants
sampling strategy
sample size
important demographics/characteristics eg. sex, age
any inclusion/exclusion criteria eg. language, vegan
materials
only include specialised equipment
only say what was used, not how
procedure (steps taken to run study)
precisely describe what was done from start to end
be clear, only include relevant information
explain how participants were assigned and reasons behind choices
‘Method’ heading is bold, centered, no underline (like all headings)
subheadings are to the left, bold, no underline
writing a results section
report data with analysis (no raw data) and describe results briefly
don’t give rationale of why, but state direction of results
include descriptive and inferential stats (in this order)
presenting table:
introduce and describe table in text before it is presented
include table number and label above it (to left side)
statistical letters (M, SD) are italicized
all values are rounded to 2 decimal places, except p-values
presenting figure:
same rules as table, but label goes below the figure
label axis meaningfully, with units of measurements
only use black, white, grey
writing a discussion section
summarise aims and key findings (no statistics here)
say if hypothesis was supported
offer explanations for findings with previous research used in introduction
say implications of research (theoretical and practical)
critical evaluation of research (limitations and strengths)
suggest areas for future research
conclusion
research purpose
quantitative
recording and understanding objective truth
seeking explanatory models/theories
often reductive
hypothesis testing
qualitative
focused on meaning
understanding situated meaning and meaning-making practices
the big theory position
a positive paradigm
involves ontology and epistemology
this creates research paradigms
assumes a single, objective reality that can be measured and understood through quantitative methods
there is a ‘clear truth’ through observation
ontology
concerned with what reality is
this examines the nature of reality and existence
eg. single vs multiple truths/realities is constantly debated
single = one objective truth
multiple = people have differing perspectives on same event = many valid interpretations
epistemology
the theory/study of knowledge/reality and how we know/understand/examine it
knowledge can be measured using reliable tools and designs, best suited to solve the problem
reality needs to be interpreted to discover underlying meaning
positivist vs realist
research paradigm / structure of scientific revolutions - Thomas Kuhn
science is guided by paradigms
combination of ontology, epistemology and methodology
a dominant way of doing/thinking about something in a certain field
a typical example/pattern/model of something
they come with their own set of tools and ways of measuring things, which is refined over time to provide explanatory power
when they change, there usually are significant shifts in criteria determining problems and solutions
overtime we repeatedly refine our tools and measures to provide explanatory power, but bit by bit a picture is built telling us our framework for understanding a phenomenon is wrong
a new idea is put forward and gains traction, and a scientific revolution occurs
new paradigm might have whole new set of tools, ideas and ways of measuring things, making it comparable to the previous paradigm
crucial that we think of science being measured against a common set of standards to decide what idea/explanation is better
3 most common paradigms
positivism
ontology - 1 single reality/truth
epistemology - knowledge can be measured
constructionism
ontology - multiple realities/truths
epistemology - reality needs to be interpreted
pragmatism
ontology - reality/truth is constantly debated
epistemology - knowledge should be examined using the best tools
orientation to truth
quantitative
singular truth
a world knowable through systematic observation and experimentation
positivist or post-positivist
qualitative
multiple truths, situated/life-embedded truths, partial truths
partially knowable world
meaning and interpretation as situated practices
non-positivist or constructionist (multiple)
researcher role
quantitative
impartial observer of object of study
unbiased reporter
objectivity valued
subjectivity threatens single, objective truth
qualitative
situated interpreter of meaning
subjectivity valued
outsiders
researchers who don’t share similar experiences/backgrounds with the group under study (not members of the group)
advantages:
objectivity, detachment and distance occurs
independent observations not available to the insider eg. by asking naive questions
meanings and perspectives not obvious to insider
participants might reveal sensitive information, they wouldn’t reveal to the insider (more open)
disadvantages:
lack of understanding of experiences
unaware of cultural and social norms of group
pathologizing the other
descriptive and shallow analysis
difficult access to group
need a trusted informant/gatekeeper
insiders
researchers who share similar background, believes and experiences as the researched group, or they’re a prior group member with existing relationships within the community
advantages:
understanding of the communities history, culture, interactional styles and shared meanings
insight into the matter = easier development of research question and interview schedule
easy access to group, recruitment and rapport
depth and breadth of understanding, unavailable to outsider
disadvantages:
overidentification with the insider role and overinvolvement may compromise ethics
illusion of ‘sameness’ of experience of others
loss of intellectual and emotional distance = biased analysis
negative impact of existing relationships
straight/direct replication
repeating same exact method
can only confirm the original findings completely
or disconfirm them to some extent (increases confidence in original findings, but does nothing to further understanding of topic)
when carrying out replication studies, most find the original fails to include all necessary detail to enable precise reproduction
used to fight fraud, statistical error
partial replication
including variations not part of original study
offers possibility that something new will be learnt (extra value as a consequence)
there is more to be gained from investigating new questions generated by original study, than from straight up replicating it
role of replication in research
has a paradoxical position in psychology
the means of scientific progress, but obstacles get in the way
seen as a mundane, uncreative process lacking in originality (bad career move)
failures blamed on methodological shortcomings of replication, rather than original study
researchers biased in favour of significant results
a study with non-significant results is unlikely to be published, even though it contradicts original study
if a study is replicable using different contexts/procedures, this is better evidence that original findings are not just reliable, but also robust
ways of generating hypotheses
detailed description of phenomenon
attention to relevant theories
deductions from theories
everyday issues
new social, technological or biological developments
antecedent behaviour consequences model (ABC)
predicting behaviour
alternative explanations of findings
temporal order of variables
more realistic settings
conflicting/inconsistent findings
methods of qualitative data collection
observation/ethnographic field notes
case studies
interviews and oral histories (semi-structured)
focus groups
diaries (written, video)
media/meta-data (newspapers, magazines, TV)
documents/archives
internet data
naturally occuring data
ethnography
immersion in a particular field
examine a group/phenomena for an extended period of time
observing behaviour, listening to conversations
active participation eg. asking questions
issues:
gaining access = ethics (overt/covert)
having key ‘informants’ or gatekeepers
can be structured or unstructured field notes
video record
diaries and documentaries
often used in health psychology
participant set a task to complete
could have been produced prior to the research
documents (letters, autobiographies)
internet-mediated research
publicly available data from the internet growing area of research
data taken off public websites eg. online support groups
may have issues of ethics, so best practice to seek consent
naturally occurring data
some qualitative researchers argue that data should be ‘naturally occurring’ eg. mealtime conversations
data has been produced without the intervention of a researcher
discursive psychologists have suggested a move away from interview data
interviews
opportunity to hear participants talk about a particular aspect of their life/experience
questions function as triggers that encourage talk (need prompts too)
non-directive, although interviewer drives the research question
balance between control and freedom for participants to go ‘off-track’
generates novel insights
most widely used method of data collection in qualitative research
compatible with several methods of data analysis
easier to arrange than other methods, but not always easy to conduct
requires careful preparation and planning
issues to consider:
what questions to ask, to get at research question focus
who/how to recruit
where to interview, or online
how to record and transcribe the interview
includes structured, semi-structured and unstructured
structured interview
similar to a questionnaire - a pre-set list of questions
easy analysis, quick, easy process
more standardised
may be lack of detail in responses
unstructured interview (in-depth, qualitative)
driven by the participant, not researcher
time-consuming
more flexible and interactive
not a fixed agenda/questions
semi-structured interview
includes an interview schedule as a guide, including questions
also allows expansion on answers too for extra detail
interview schedule
guides the interview, not dictates
forces you to think explicitly about what to cover
enables thinking about potential difficulties and sensitive areas
researchers tend to argue that rapport is important
important to frame questions in a way participants will understand
aim is to hear their story, so don’t have to rigidly stick to questions
rapport
establishing atmosphere of trust
constructing a semi-structured interview schedule
think about broad range of themes to cover
put questions from these themes in a logical order
think of appropriate questions related to each area, and sequence them
think of prompts
if covering a sensitive issue, leave these til later
to establish rapport:
sensitive questions in middle
lighter questions at start and end
types of interview questions
descriptive – want participant to provide an account of something
‘please describe to me what happened’
structural – how does participant organise their knowledge
‘why do you think that happened’
contrast – ask participant to make comparisons between events and experiences
‘could you please compare these 2 events’
evaluative – what are their feelings towards someone/thing
‘how did it make you feel’
probing – ‘can you explain that more’
interview questions to avoid
closed questions (produce yes/no answers eg. did you like what happened)
double-barreled questions (confusing and forgetful eg. what did you think about that and why)
leading questions (with evaluative/emotional value eg. sexism is horrible so what do you think of his words)
jargon
conducting an interview
take schedule as a guide, become familiar with it before
relax participant before, don’t rush
check recording equipment is working
be prepared for questions to be answered before you ask them
respond to what is said, and monitor effect on interviewee
keeping interview records
research diary useful tool
systematic labelling of data
reminder of event
start of analytic procedure
informs later interviews
need demographic details of participants (age, sex, ethnicity, occupation)
focus groups
groups of 4-8 people, recruited under some remit
useful for informal group discussions that are focused on a particular topic/set of issues
based around a focus group schedule - its’ job is to facilitate group discussion between the participants
collective views of the group can be expressed
evidence suggests the group context facilitates personal disclosures
good for eliciting people’s own understandings/viewpoints, and for observing how these are advanced, elaborated and negotiated in social context
issues:
how many in a group? how many groups?
how to recruit
need an organised and engaging schedule
what questions and tasks to include
confidentiality is tricky
permission (ethics)
they can’t be indicative of population characteristics
transcriptions made after of the group discussion (audio/video)
analysed using the broad principles of grounded theory, or discourse/conversation analysis
ethical considerations in qualitative research
informed consent, right to withdraw, confidentiality, anonymity, security of data
working typically closer with participants’ words, audio and video, so more care is needed
we present data in reports so need to use pseudonyms and change any identifying features during transcription stage
each mode of data collection has its own challenges:
able to access the right people?
are participants particularly vulnerable? eg. kids, NHS patients, criminals
have the skills to handle difficulties and develop appropriate protocols? eg. if become upset
check if participants want to stop/withdraw
thematic analysis
one the the simplest methods of data analysis
researcher identifies themes which reflects the data
data familiarisation is key
flexible, compatible with any research paradigms
provides a rich, detailed and complex account of data
a method for identifying, analysing and reporting patterns/themes within data
minimally organises and describes data set in rich detail
a rich thematic description of your entire data set = reader gets a sense of them predominant/important themes (complexity is lost here but rich description achieved)
includes inductive and theoretical
inductive thematic analysis (data driven)
bottom up approach
focus on the data
driven by data, less by researcher’s interest/prior reading of topic
don’t necessarily link directly to interview schedule themes
no pre-existing coding frame (research question can evolve through coding)
theoretical thematic analysis
top down approach
driven by researcher’s interest and prior reading of an identified gap in literature
may link more closely to interview schedule focus
rich description of dara and more detailed of analysis of some aspect of the data
reflexive thematic analysis - 6 stages of analytic procedure (Braun and Clarke)
familiarisation of dataset
coding
generating initial themes
developing and reviewing themes
refining, defining and naming themes
writing up
familiarisation of dataset - step 1 of reflexive TA analytical procedure
deep, intimate knowledge of your dataset - immersion
critically engaging with data and reading it more than once
transcription of data
questions to consider:
how does the person make sense of whatever they’re discussing
why might they be making sense of things in this way
which different ways do they make sense of the topic
how ‘common sense’ or socially normative
what assumptions do they make in describing the world
what kind of world is revealed
reflexive TA
why might I be reacting to the data in this way
what does my interpretation rely on
note making
note ideas around data and hand scribble on hard printed copy
voice recognition software to comment
additional document for each interview, research diary etc
brief, systematic overall familiarisation of whole data set
potential patterns
code
meaningful piece of transcript/data
initial coding - step 2 of reflexive TA analytical procedure
preparing for coding
forms the building blocks of analysis
codes capture specific meanings within a dataset of relevance to research question
succinct labels that evoke data content
code label = summary of analytic idea
codes can be summative/descriptive/conceptual
systematic process
involves reading each data item closely, line by line, tagging all segments that is potentially relevant, and giving it a code label
some may be tagged to different codes
insight and rigour, avoid cherry picking
codes should connect to more than one segment of data
idea is to capture repetition of meaning
code can be useful even if it only occurs once, as themes can be developed from multiple codes
subjective process of interpretation and meaning-making
multiple coders can be useful to gain richness, but not essential
technologies of coding
handwrite code levels on sticky notes on printed transcripts
use comment box in review mode
computer assisted qualitative data analysis software
inductive data coding
data driven
dataset as starting point
always shape what we notice about the data
deductive data coding
researcher/theory driven
dataset provides foundation for coding and theme development, but reflect theoretical/conceptual ideas the researcher seeks to understand through dataset
existing theories and concepts might provide lens the researcher can make sense of data through
semantic coding
participant driven
exploring meaning at surface level of data
semantic codes capture explicitly expressed meaning (participant expressions)
initial coding often semantic
latent coding
researcher driven
deeper, more implicit/conceptual meaning
sometimes quite abstract from obvious content
themes
capture shared meaning, united by a central organising concept
expression of shared/similar ideas/meanings across different contexts (semantic or latent level)
unite a topic, rather than a shared meaning/idea
generating themes - step 3 of reflexive TA analytical procedure
analysis
generative, circular process
series of choices made
cluster together potentially connected codes into candidate themes
these can change for the final version of themes
if there is a core idea, likely to be a theme
consider what story they tell about dataset in addressing the research question
good themes are distinctive and capture something meaningful
are coherent
have a central idea/organising concept that meshes the data codes together
has clear boundaries
if there is a separate construct within the theme, develop a subtheme
thematic maps help for visual people
helps identify themes and subthemes
theme tables common way
avoid clustering codes into themes by answers to a question
this constrains ability to notice patterned meaning across data set
prevents exploring those not immediately obvious
developing and reviewing themes - step 4 of reflexive TA analytical procedure
thematic mapping helps to review tentative themes
identify boundaries
is there enough meaningful data to evidence themes - are they nuances, complex and diverse?
are the data contained within each theme too diverse, wide-ranging?
does the theme convey something important - if not, rework and discard some
refining, defining and naming themes - step 5 of reflexive TA analytical procedure
theme definition
write a few sentences that clarify theme (take home point)
what is it about, what is the boundary, what’s unique about each theme, what does each one contribute to overall analysis
naming themes
should convey gist
short phrases that captures essence of theme
poorly named themes misrepresent the data
problems – themes might be too descriptive so would not capture the deeper meaning in them or over-interpretative so they’re not rooted in the data (codes, quotes and transcripts)
writing up report - step 6 of reflexive TA analytical procedure
when to link analysis to wider literature:
early reading = narrow analytic field of vision = focusing on some aspects of data at the expense of other potential crucial aspects
engagement with literature can enhance analysis by sensitising you to more subtle features of the data
no one right way to read and incorporate it
pitfalls
don’t forget to analyse data
avoid all analysis being based around your interview schedule
do the themes work? Is it convincing? Not too much overlap between themes?
mismatch between data and analytic claims – ground claims in data
address research question (which can be adjusted after data analysis, especially in data driven TA)
different types of research
experimental (aim is cause and effect)
cross-sectional (aim is looking for relationships)
qualitative (aim is in-depth understanding)
observational (aim is initial investigations)
structured observations
researcher’s don’t observe everything
certain predetermined behaviours and observed that are relevant to the research question
likely to use a table and tally when certain behaviours occur
quantitative data
observer consistency
objective, but may miss out on important details
unstructured observations
researchers recording the behaviour they can see
observer monitors all aspects of the phenomenon that seems relevant
appropriate to identify key components of the problem and to develop hypotheses
qualitative data
rich, detailed, potentially subjective