topic 1.7:external factors

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Last updated 9:46 AM on 8/9/26
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What are the external factors affecting business decisions?

The four external factors (often called STEEP or PEST):

  • Social - demographic changes, cultural trends, lifestyle changes

  • Technological - new technology, automation, digitalization

  • Environmental - climate change, environmental regulations, sustainability

  • Political - government policy, legislation, taxation

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What does the external factor "Technological" refer to?

C - Changes in technology that affect how businesses operate

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What does the external factor "Environmental" refer to?

C - Changes in the natural environment and environmental regulations

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What does the external factor "Political" refer to?

B - Changes in government policy, laws, and regulations

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External factors affecting business decisions are often categorized as Social, Technological, Environmental, and ____________________ factors.

Political

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What are the external factors affecting business decisions?

The four external factors often known as STEEP (or PEST) are:

  • Social - demographic changes, cultural trends, lifestyle changes

  • Technological - new technology, automation, digitalization

  • Environmental - climate change, environmental regulations, sustainability

  • Political - government policy, legislation, taxation

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