Market segmentation

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4 Terms

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how can you do market segmentations (different ways)

demographically

location

amount of income

2
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what are the benefits of market segmentation

products matching with customer needs

helps developing new products

better marketing mix

3
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what are the drawbacks of market segmentation

data is not always up to date or reliable.

doesn’t always mean that the buisnes can successfully target the customers in the group

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