When Oludapo goes into a car dealership to shop for a new truck, the price sticker on the vehicle that he wants says $32,000 even though he thinks it should really be closer to $25,000. As he negotiates with the salesperson, Oludapo offers 30,000 rather than starting at $25,000. In this example, the number on the price sticker has served as a(n) __________.