Social influence terms

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Last updated 6:40 AM on 9/20/26
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39 Terms

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conformity

change in behavior or opinions as a result of real or imagined pressure from a person or a group

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Situational explanations for obedience

Agentic state, legitimacy of authority

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majority influence

pressure exerted by the larger group on an individual to conform to their beliefs, behaviors

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group size

the number of people in majority, with conformity increasing up to 3 confederates then leveling off

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unanimity

the extent to which all group members agree, conformity highest when the majority is unanimous, dropping when a dissenter is present

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task difficulty

how hard or ambiguous task is, conformity increasing when difficult due to uncertainty

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Informational Social Influence

  • explanation for conformity saying we agree with the opinion of majority because we believe it’s correct

  • cognitive process

  • comes from the need to be right in ambiguous situations

  • leads to internalization


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Normative social influence

  • explanation for conformity saying we agree with the opinion of majority because we want social approval, fear rejection

  • emotional process

  • comes from the want to be liked in stressful situations when we need social support

  • leads to compliance


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compliance

  • superficial, temporary

  • type of conformity where we follow publicly but privately disagree

  • lasts only in group’s presence


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Internalisation

  • genuine, permanent

  • type of conformity where we truly genuinely accept group’s norms

  • private and public change in behavior, thoughts

  • persists even in group’s absence


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nAffiliators

people with strong need for affiliation - relating to others - more likely to conform because greatly concerned with social approval

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locus of control

personality dimension measuring whether people believe they have control over events in their lives - external/internal

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neuroticism

personality trait characterized by anxiety, unstable mood, increases conformity

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conscientiousness

personality trait characterized by being organized, responsible, increases conformity

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dissenter

person breaking unanimity by giving another answer, reduces NSI by providing social support and ISI - alternative info

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social support

presence of another person making it easier to resist conformity

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majority influence

pressure exerted by a larger group on an individual to conform to their beliefs, behaviors

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real pressure

pressure to conform where there are actual consequences for not conforming

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imagined pressure

pressure to conform perceived by an individual even when there are no actual consequences for not conforming

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two-process theory

  • by Deutsch and Gerard 1955

  • conformity based on 2 central human needs to be liked and correct


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obedience

form of social influence where an individual follows a direct order issued by an authority figure holding the power to punish when obedient behavior is not forthcoming


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social identity theory

  • Tafel and Turner 1970

  • person’s sense of self largely shaped by their group memberships


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situational variables

  • explanations for obedience

  • features of immediate physical and social environment which may influence person’s behavior


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dispositional variables

internal, relatively enduring personal characteristic influencing behavior across situations

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location

  • place where an order is issued

  • relevant factor influencing obedience - status/prestige associated with it


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proximity

physical closeness, distance from an authority figure to person being ordered (In Milgram also Teacher - Learner)

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uniform

symbol of the legitimacy of the authority, outfit indicating they are entitled to expect obedience

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agentic state

  • mental state where we feel no personal responsibility for our behavior because we believe ourselves to be acting for an authority figure as their agent

  • frees us from demands of consciences allowing to obey a destructive authority figure


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legitimacy of authority

  • explanation for obedience suggests we’re more likely to obey people perceived to have authority over us

  • justified by individual’s position of power in social hierarchy


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autonomous state

acting as a self-dire ed individual guided by personal conscience and accepting responsibility rather than obeying authority

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agentic shift

transition from autonomous to agentic state where we stop acting on personal conscience and sees ourselves as carrying out authority’s orders with responsibility transferred upwards

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social hierarchy

ranked system of authority and status enabling the agentic shift by legitimizing who has the right to command and who has to obey

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binding factors

aspects of the situation allowing us to ignore, minimise the damaging effect of our behavior and reduce the feeling of moral strain

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