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This set of flashcards covers key concepts from the lecture notes, including persuasion techniques, group dynamics, antisocial and prosocial behaviors, and concepts related to prejudice and social dilemmas.
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What personality traits make people persuasive?
Credible, confident, attractive, likable, charismatic, and expert.
What characteristics enhance verbal message persuasiveness?
Clarity, logical structure, emotional and rational appeal, repetition, strong arguments, and avoidance of bias.
When are two-sided messages most persuasive?
When the audience is opposed or skeptical, acknowledging and refuting counterarguments.
What is attitude inoculation?
A technique to refuse persuasion by being exposed to weak counterarguments first.
What is the Sleeper Effect?
A persuasive message becomes more effective over time as the source is forgotten.
How do emotional appeals affect long-term persuasion?
Emotional appeals may have short-term effects unless tied to strong attitudes or solutions.
What is the outcome of persuasive appeals from admired individuals?
Increased likelihood of adopting the promoted viewpoint or behavior due to admiration.
What does the Norm of Reciprocity suggest?
People feel obligated to return favors.
What is the Door in the Face technique?
Starting with a large request that is refused, followed by a smaller request.
What is the Bait and Switch technique?
Luring with an attractive offer, then replacing it with a less favorable one.
What did Milgram's shock experiment reveal about obedience?
Most participants complied with authority figures even when uncomfortable.
How does psychological reactance occur?
An emotional response to threatened freedom, leading to resistance.
What is altruism?
Helping others without expecting personal benefit.
What impact do rural and urban environments have on helping behavior?
People in rural areas are more likely to help than those in urban areas.
What is groupthink?
When a group makes poor decisions due to pressure for consensus.
What is deindividuation?
Loss of self-awareness in a group, leading to behavior not exhibited alone.
What is the difference between conformity and compliance?
Conformity involves internal or external change to fit group norms; compliance is external agreement without internal change.
What is stereotype threat?
Fear of confirming a stereotype, leading to anxiety and poor performance.
How does just world belief affect perceptions of fairness?
Belief that people get what they deserve, leading to bias in assessing contributions and rewards.
What is the Public Goods Game?
A game where individuals contribute to a shared pot, benefiting the group, with free riders possible.
What are the five fundamental values outlined by Haidt?
Care/harm, fairness/cheating, loyalty/betrayal, authority/subversion, and sanctity/degradation.
How does the belief in a just world correlate with individual aspirations?
People overestimate their own contributions and expect higher rewards based on this belief.
How does the presence of influential leaders affect group dynamics?
It can lead to rapid changes in norms and values, affecting cooperation or polarization.