Research Methodology and Design

These flashcards cover key concepts and definitions related to research design and methodology as discussed in the lecture.

Research Design

A plan or blueprint for conducting research that outlines how to gather data and achieve research objectives.

5 W’s

A set of questions that include Who, What, When, Where, and Why, used to gather comprehensive information about a research topic.

Ethnography

A qualitative research design aimed at studying a group of people in their natural setting to interpret their behavior and culture.

Case Study

An in-depth analysis of a specific individual, group, or event in order to gain detailed insight.

Phenomenology

A qualitative approach that studies the experiences and perceptions of individuals regarding a specific phenomenon.

Historical Approach

A systematic collection and evaluation of information about past events through documents, artifacts, and recordings.

Sampling Methods

Techniques used to select individuals or groups for participation in research.

Snowball Sampling

A non-probability sampling technique in which existing study subjects recruit future subjects from among their acquaintances.

Opportunistic Sampling

A sampling method that involves selecting participants who are readily available and do not meet any specific criteria.

Convenience Sampling

A non-probability sampling technique where subjects are selected because of their easy availability.