Journey Builder Activity

Which activity does what for Journey Builder

Entry Sources

API Event

Entry Sources

Audience

Entry Sources

CloudPages

Entry Sources

Data Extension

Entry Sources

Event

Entry Sources

Google Analytics 360

Entry Sources

Inbound Chat

Entry Sources

Salesforce Audience Studio

Entry Sources

Salesforce Data

Messages

Whatsapp

Messages

In-App Message

Messages

Push Notification

Messages

Line Message

Messages

Inbox

Messages

SMS

Messages

Email

Advertising

Ad Audience

Advertising

Ad Campaign

Flow Control

Wait By Attribute

Flow Control

Wait By Duration

Flow Control

Wait Until Chat Response

Monitors one single, specific message preceding/before this activity and is waiting for a two-way SMS inbound response (like a keyword reply) or a WhatsApp chat reply. The contact is held until subscribers/customer text back a specific keyword or reply to your outbound message, routing them down a tailored path based on their response.

Set wait time in ‘Maximum Duration’ tab, set the maximum wait length in the number of days, weeks, or months for monitoring inbound response, choose up to 10 keywords.

Flow Control

Wait Unit Date

Flow Control

Wait Unit Event

This activity allows you to pause a contact in a journey until a specific API-driven behavioral event—such as a purchase on a website—occurs before moving them to the next steps. It allows real-time progression based on actions taken outside of the email channel.

Set a wait time in ‘Maximum Wait Duration’ tab, specify the maximum time that contacts are held in this activity before taking the no-event path. No-event path is a system made split.

The minimum wait time is one day.

Flow Control

Wait Until Push Engagement

Monitor user opening a mobile app alert for a specific message sent before this activity. It pauses the contact and listens in real time for whether the user opens the push notification.

Set a wait time in ‘Maximum Wait Duration’ tab, if the engagement doesn’t occur within the predefined time, you can send the contact on an alternate path.

Flow Control

Decision Split

Flow Control

Random Split

Flow Control

Engagement Split

Flow Control

Frequency Split

Flow Control

Scoring Split

Flow Control

Einstein STO

Flow Control

Join

Flow Control

Path Optimizer

Customer Update

Update Contact

Sales & Service Cloud

Account

Sales & Service Cloud

Task

Sales & Service Cloud

Opportunity

Sales & Service Cloud

Lead

Sales & Service Cloud

Contact

Sales & Service Cloud

Case

Sales & Service Cloud

Campaign Member

Sales & Service Cloud

Object Activity

Sales & Service Cloud

Convert Lead

Flow Control

Wait Until In-App Engagement

Place after your configured ‘In-App Message’ activity in Journey Builder. It monitors and listen engagement from that specific message.

Listen for:

• Display

• Dismiss

• Button Click

Set wait time in ‘Maximum Wait Duration’ tab, if the engagement doesn’t occur within the predefined time, you can send the contact on an alternate path.