Chapter 10 E Marketing (1)

E-Commerce

Buying and selling of goods or services using the internet.

E-Marketing

The process of marketing products or services using digital technologies.

Addressability

Marketer's ability to identify customers before they make a purchase.

Interactivity

The ability for customers to express their needs and wants directly to the firm.

Accessibility

Obtaining digital information on competing products, prices, and reviews.

Connectivity

Social networking connections between customers, companies, and other consumers.

Control

The consumer's ability to regulate the information they receive online.

Mobile Marketing

Marketing aimed at reaching consumers through mobile devices.

B2B E-Commerce

Business-to-Business electronic commerce, where businesses sell to other businesses.

Online Monitoring

Tracking and measuring digital media behaviors of consumers.

Google Analytics

A platform for monitoring and analyzing website traffic and user behavior.

Intellectual Property (IP)

Legal rights that protect creations of the mind, like ideas and original works.

Privacy

Concerns regarding the personal information collected from internet users.

Online Fraud

Crimes committed over the internet, including identity theft and hacking.

Dynamic Pricing

Adjusting prices of products or services based on demand and other factors.

Ethical Issues in Digital Marketing

Challenges related to privacy, fraud, and data protection in online marketing.