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How we form impressions of ourselves and others, including attributions of behavior
Person perception
How we explain the causes of events
Attribution
two types of explanatory styles
Pessimistic or optimistic
Theory that we explain someone’s behavior by crediting either the situation of the person’s stable, enduring traits
Attribution theory
Tendency for observers to underestimate the impact of the situation and to overestimate the impact of personal disposition
Fundamental attribution error
One factor that influences our attributions
Cultures
Tendency for those acting in a situation to attribute their behavior to external causes, but for observers to attribute others’ behavior to internal causes
Actor-observer bias
Comparing ourselves to others
Social comparison
Unjustifiable and usually negative attitude toward a group
Prejudice
Three part mixture of prejudice
Negative emotions, stereotypes, discrimination
Three ways psychologists study implicit prejudice
Test for unconscious group associations, considering unconscious patronization, monitoring body reflex responses
How do some prejudices still exist?
Few people have enough courage to challenge prejudicial or hate speech
Tendency for people to believe the world is just and that people get what they deserve
Just-world phenomenon
part of self-concept that comes from group memberships (“we”)
Social identity
people with whom we share a common identity (“us”)
Ingroup
Those previewed as different or apart form our ingroup (“them”)
Outgroup
Tendency to favor our own group
Ingroup bias
Theory that prejudice offers and outlet for anger by providing someone to blame
Scapegoat theory
Economically frustrated people often express heightened prejudice, during economic downturns this intensifies
Social trends (scapegoat theory)
Temporarily frustrating people intensifies their prejudice, people who experience failure or are insecure restore self-esteem by being mean to others
Experiments (scapegoat theory)
Tendency to view our own ethnic or racial group as superior
Ethnocentrism
Uniformity of attitudes, personality, and appearance
Outgroup homogeneity
Tendency to recall faces of one’s own race more accurately than faces of other races
Other-race effect, cross-race effect, own-race bias
Availability heuristic
Tendency to estimate the frequency of an event by how readily it comes to mind
How does hindsight bias affect victim blaming?
Amplifies it
Feelings that predispose us to respond in a particular way to objects, people, and events, often influenced by our beliefs
Attitude
How do attitudes impact our actions?
predisposes our reactions to people, events, and objects
Identify a situational factor that can override attitude-behavior connection
Intense social pressures
Not only will we stand up for what we believe, but we also will more strongly believe in what we have stood up for
Attitudes-follow-behavior principle
Tendency for people who have first agreed to a small request to late comply with a larger request
Foot-in-the-door phenomenon
After being turned down with a large request, a person will make a smaller request the next time
Door-in-the-face effect
How do new roles impact attitude?
first feeling fake as if you are acting but later that role become part of your attitude
What happens when our attitudes and actions don’t coincide?
Experience tension or cognitive dissonance
Theory that we reduce the discomfort we feel when two of our thoughts are inconsistent, we are aware that our attitudes and actions clash so we reduce tension by changing our attitude
Cognitive dissonance theory
Changing people’s attitudes, potentially influencing their actions
Persuasion
Suggests that when we actively process a message we more often retain it
Elaboration likelihood method
Occurs when people are influenced by incidental cues (such as a speaker’s attractiveness)
Peripheral route persuasion
occurs when interested people’s thinking is influenced by considering evidence and arguments
Central route persuasion
We may believe beautiful or famous people are especially smart or trustworthy
Halo effect
we explain someone’s behavior by crediting the situation
situational attribution
we explain someone’s behavior by crediting a person’s stable, enduring traits
dispositional attribution
difference between implicit and explicit prejudice
implicit is often subconscious, explicit is conscious
subtle prejudices that still exist
colorism, criminal stereotypes, medical care
areas where gender prejudice still exists
work and pay, leadership, perceived intelligence, masculine norms