MSM

Who developed MSM?

Atkinson + Shiffrin (1968)

When did Atkinson + Shiffrin develop MSM?

1968

What did Atkinson + Shiffrin (1968) develop?

MSM

What is the MSM?

Describes the flow between the different memory stores

Flow of info in MSM

Sensory information

Sensory register

Short-term memory

Long term memory

How does sensory information go into the sensory register?

If you pay attention to information

What is rehearsal loop?

Rehearsing info to help retain it in STM

Rehearsing for long enough will transfer it to LTM

How do we recall info stored in LTM?

Retrieval

It goes back to STM

What is it called when information goes from STM to LTM?

Consolidation

What happens to info in STM if not rehearsed?

It will decay

Effect of STM having a limited capacity

Info will disappear if new info appears and displaces it

What is primacy effect?

Better recall for things at start of a list

How does primacy effect influence judgment?

Initial info used as mental anchor to compare all other info to

What is recency effect?

Better recall for items at end of a list

What is

better recall for info at end of a list?

Recency effect

What is

better recall for info at start of a list than end?

Primacy effect

What is recency effect used in?

Marketing and advertising