EMTECH

EVOLUTION OF MEDIA

* Pre-Industrial Age
* Industrial Age
* Electronic Age
* New Age of Information Age

THE BIRTH OF MEDIA

* Human are the only species capable of spoken language
* Humans are creating a sense of vital cohesion
* The most well-known form of primitive communication is cave paintings
* The purpose of the paintings is the depictions of what animals are safe to eat
* Storytelling was used to pass information before the existence of written word
* Drums and Smoke signals were also used by primitive man

PRE-INDUSTRIAL AGE

* Before 1700s
* Discovered Fire
* Developed paper from plants
* Cave paintings
* Clay Tablets (writing in cuneiform)

INDUSTRIAL AGE

* 1700s-1930s
* Used the power of steam
* Developed machine tools
* Started manufacturing various products.
* Mass production
* “manuscript” is derived from the Latin term “libri manu scripti” which translates to “book written by hand”

**Early Handwritten Documents/Books**

* Generally placed with Johannes __Guttenberg’s__ Invention of the movable type printing press.

**Letter Writing and the Postman**

* Has been a means of communication for centuries.
* It was an inefficient means of communication.

__Telegraph__ - Evolution of all things, communication included, involves the desire to perform tasks more quickly and efficiently

__Telephone__ - In 1816, Alexander Bell was bust realizing a dream that he hoped would once again revolutionize communication

__Photography__ - a more subjective form of art

ELECTRONIC AGE

* 1930s-1980s
* Invention of the Transistor
* People harnessed the power of the Transistor.
* Long distance communication becomes more efficient.

__Radio__ - Amateur broadcasting began around 1914, commercial broadcasting didn’t hit the airwaves until 1920.

__Television__ - It was seen as an amusing, but unnecessary, appliance and the radio continued to be the favored form of communication (Radio is much cheaper compared to Television)

NEW AGE OF INFORMATION AGE

● 1908s-2000s

● Internet paved the way for the faster communication.

__Cell phone__ - First cellphone research began in 1843 when Michael Faraday conducted research to see if space could conduct electricity. Fast forward to 1973, and Dr Martin Cooper is credited with inventing the first portable handset. Four years later, cell phones go public.

__Internet__ - The original Internet was invented in 1967 for military purposes. An internet in its most basic form is simply a group of computers able to connect to each other and share information. Social Media and Blogging - Social media defined is a special class of websites designed to meet a specific criteria

MEDIA

* “Media“ is the plural form of medium
* To carry a message to a mass audience or targeted group

TYPES OF MEDIA

1. Traditional Media - Is a term often used to refer to channels of communication that well established before the internet

EX: RADIO, PRINT ADS (NEWSPAPER AND MAGAZINES), TV


2. MULTIMEDIA - combines various form of media into a single, cohesive product.
3. DIGITAL MEDIA - Any form of media that uses electronic devices for distribution. Anything that can be created, viewed, modified. It commonly use software.

Types of Digital Media:

* AUDIO
* VIDEO
* SOC MED
* ADVERTISING
* NEWS, LITERATURE, etc.

DIGITAL MEDIA: MYTH VS. REALITY

* The internet has improve democracy.
* We are all journalists now.
* The many are smarter than the few.
* The internet has produced a “global village”.
* The internet brings us together.
* Nobody trust the mainstream media. ● The new “digital generation

The internet has improve democracy.

Internet was supposed to break up media monopolies.

We are all journalists now

* Media landscape is becoming more concentrated


* Number of paid journalists are dropping

The many are smarter than the few

* Internet would lead to a form of pure democracy
* The internet has produced a “global village“
* Brainchild of American Media Scholar, **Marshall McLuhan**

The internet brings us together

* Takes only seconds to communicate to thousands
* What is less certain is its ability to unite people across boundaries

Nobody trusts the mainstream media

* Do you trust our media?
* What is your favorite news media?

The new “digital gen“

* There is a new digital generation that is mistrustful of mainstream news and busy creating more democraticy, less “dutiful“, “self-actualizing future“

DIGITAL MEDIA ON SOCIETY

A. Economy

* ICT Employment Opportunities
* Business-to-Consumer (B2C) Electronic commerce.
* Business-to-Business (B2B) Electronic commerce.
* E-government

B. Learning

* Schools access to information and communication technologies.
* Enhancing education with ICTs
* Developing the ICT workforce.

C. Society

* People and organizations online
* Locally relevant content
* Information and communication technologies in everyday life
* Information and communication technologies in workplace

Positive effects of Digital Media

1. New Opportunities •

* Increases convenience and choice for consumers
* Extends market reach for businesses and supports fair return on goods and services
* Allows new business models to develop


2. Eliminates Barriers

* Provides access to information to all on the network
* Overcomes physical and virtual isolation
* Permits individuals to become better informed of government policies and processes


3. Promotes Efficiency

* Streamlines product and service delivery
* Increases transparency of operations
* Reduces transaction costs


4. Real-Time Information

* the importance of digital media cannot be neglected in the field of journalism and mass communication. In a competitive and speedy world, it is vital for a news agency and broadcasting channels to get maximum coverage.

Negative effects of Digital Media

* Addiction to Digi Med
* Negative effects on cognitive development
* Information overload, etc.

Online Safety, Security, Ethics

1. Digital identity

* it is anything you post online.


2. Digital footprint

* The information about a particular person that exists on the internet as a result of their online activity.
* The internet is the guiding technology of the information technology age.
* The internet has been very useful to us but with the rise of instant messaging.

Guidelines:

* Refers to the practices and precaution that should be observed.


1. Never give any personal information out about yourself over the internet.
2. Do not give any banking or sensitive information unless you are sure that it is a reputable business having a secure service.
3. Never open messages or attachments from someone you do not know.
4. Regularly review your privacy settings in your online accounts to make sure you are not sharing important personal information.


5. When using a public computer terminal, log out and be sure to delete your browsing data before leaving.
6. Keep your software updated to avoid security holes.
7. Do not download or install software or anything on your computer of cell phone that is unknown to you.

Kinds of Online Threats

* Online threats are deemed any malicious act that attempts to gain access to a computer network without authorization of the owner.

1. Pishing - happens when an email is sent from an internet criminal disguised as an email from a legitimate, trustworthy source.
2. Pharming - happens when a hacker (or “pharmer”) directs an internet user to a Fake website instead of a legitimate one.
3. Internet Scam - generally refers to someone using internet services or software to defraud or take advantage of victims, typically for financial gain.
4. Internet Robots - also known as spiders, crawlers, and web bots. It is a software application that is programmed to do certain tasks.
5. Malware or malicious software - is any program or file that is harmful to a computer use.

EX: Adware, Spyware, Virus and Worms, Trojan or Trojan Horse, Ransomware
6. Spams - are unsolicited emails, instant messages coming from recipients that are not granted verifiable permission for the message to be sent.
7. Cyberstalking - refers to the use of the internet or other electronic device to harass or stalk individuals or organizations.
8. Cyberbullying - refers to the act of tormenting, harassing, or embarrassing another person using the internet.
9. Spoofing - happens when someone or something pretends to be something else to gain our confidence, get access to our systems, steal data, steal money, or spread malware.

NETIQUTTE

* is the set of professional and social etiquettes that are practiced and advocated in electronic communication over any computer network.

The core rules of netiquette:

Rule 1: remember the human

Rule 2: adhere to the same standards of behavior online that you follow in real life

Rule 3: know where you are in cyberspace

Rule 4: respect other people's time and bandwidth

Rule 5: make yourself look good online

Rule 6: share expert knowledge

Rule 7: help keep flame wars under control

Rule 8: respect other people’s privacy

Rule 9: don’t abuse your power

Rule 10: be forgiving of other people’s mistakes

TYPES OF WEB PAGES

* Web 1.0 or The Web. It is the first stage of the World Wide Web evolution. It is a flat or stationary page since it cannot be manipulated by the user.
* Web 2.0 or The Social Web allows users to interact with the page, the user may be able to comment or create a user account. Most website that we visit today are Web 2.0.
* Web 3.0 or Semantic Web. The semantic web provides a framework that allows data to be shared and reuse to deliver web content specifically targeting the user. Search Engine will learn about you and your habits from each search you perform and will gather details about you from your previous activities like likes and social postings and present the answers as per your preferences.

EXAMPLES

Amazon co.uk - WEB 1.0 \n Wolfram alpha - WEB 3.0 \n Youtube - WEB 2.0 \n Instagram - WEB 2.0 \n Facebook - WEB 2.0 \n Siri's Apple Voice Recognition - WEB 3.0 \n Encyclopedia Britannica - WEB 1.0 \n Trio Healthcare Group - WEB 1.0 \n The New York Times - WEB 1.0