Promotion

What is promotion?

Communicating with customer to increase visibility

What is PR?

Communicating with the media to advertise

What is merchandising?

How the firm promotes the product at the point of sales

What is sales promotion?

Offers

What is advertising?

Paying for promotion through the main media

What are examples of sales promotion?

• Competitions

• Coupons

• Samples

What are forms of advertising?

• Billboards

• Commercials

What is sponsorship?

Supporting an event in exchange for promotion

What is branding?

Feature that distinguishes one product from another seller’s

What is brand loyalty?

When customers keep returning to a brand

What does USP stand for?

Unique selling point

What is adding value?

Economic value a brand adds to a product

What is emotional branding?

Tapping into a customers feelings

What is viral marketing?

Use of social media to promote