Digital Marketing and Web Technologies Flashcards

Vocabulary-style flashcards covering Digital Marketing principles, AI tools, SEO techniques, Analytics metrics, and Web design (CSS/HTML) concepts based on the lecture notes.

Salesforce Einstein

An AI tool that provides predictive analytics to anticipate customer behavior and optimize engagement strategies.

Mobile marketing

Marketing primarily aimed at engaging with customers on mobile devices.

Content Calendar

A tool used for organizing content to ensure consistent delivery at optimal times.

Social listening

A process for gaining valuable insights from social media to make data-driven strategic decisions.

Mobile sitemap

A file that helps search engines index mobile content.

Local SEO

SEO techniques targeting users in specific geographic areas.

Short-tail keyword

A keyword that typically contains one or two words.

Data warehouse

A system used in analytics for aiding exploratory analysis and transformation.

Customer Data Platform (CDP)

A platform used for transforming and organizing data.

Predictive Analytics

An analytics type that determines future customer demand using techniques like regression analysis.

Google Analytics

A tool known for tracking and analyzing Website traffic and user behavior.

Mixpanel

A tool known for its event-tracking capabilities and analyzing user engagement within applications.

Conversion Rate

The percentage of visitors who take a desired action on a Website.

A/B testing

A method of identifying effective marketing strategies by comparing different versions of content, such as subject lines.

Padding

The CSS property used to specify the space between the element border and the element content.

Pseudo-class

A CSS keyword that defines a special state of an element.

Selector specificity

A hierarchy for selectors that determines which style takes precedence when multiple styles are applied to the same HTML element.

Box model

The design and layout of an HTML element consisting of margins, padding, borders, and content.

Google AdWords

A platform introduced in 2000 that transformed Pay-Per-Click (PPC) advertising.

Manual Cost Per Click (CPC)

A specific bidding strategy available in Google Ads.

Personalization at Scale

A core principle of AI that allows businesses to create relevant, customized messages for large audiences by analyzing customer behavior.

Enhanced Customer Experience

An advantage of AI in digital marketing that improves customer satisfaction through personalized content and faster response times.

Real-Time Adaptation

An AI function that enables algorithms to adjust strategies in response to live data to ensure campaigns remain relevant.

Programmatic Advertising

An AI technique that enables businesses to automatically target ads to the most relevant audiences in real-time.

Adobe Sensei

An AI tool featuring automated content delivery to enhance engagement by analyzing user behavior.

SEMrush

An SEO tool known for providing detailed insights into keyword difficulty and backlink analysis.

Click-Through Rate

A metric indicating the percentage of users who click an ad compared to the total number of users who view it.

Competition Analysis

A strategy involving the analysis of competitors to understand their target markets and marketing tactics.

Dynamic serving

An SEO method of serving different content to mobile and desktop users from the same URL.

Prescriptive Analytics

A type of analytics that suggests specific actions to improve future performance.

xml:lang

An attribute of a span tag used to specify a language code for content in XHTML documents.

Internal styles

CSS styles placed inside the section of a particular Web page source code.

Descriptive Analytics

Analytics methods used to explain past events.

Adobe Analytics

A tool known for real-time data processing and segmentation.

Email Subject Line Length

The recommended practice of keeping subject lines to 50 characters or less to ensure visibility on most devices.