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rhetoric
study of the effectiveness and persuasiveness of language
argument
an original and controversial assertion or claim
entering/joining the conversation
learning and sharing about a topic
five canons of rhetoric
invention, arrangement, style, memory, and delivery
classical structure
exordium, narratio, propositio, partitio, confirmatio, refutatio, peroratio
exordium
attention grabber and create exigence for topic
narratio
explanation of issue and background info
propositio
thesis
partitio
outline statement, previews main points
confirmatio
main body, presents and supports
refutatio
summary or response to opposing views
peroratio
conclusion
invention
process of coming up with ideas for making an argument
arrangement
way a text is organized
style
appropriate and effective use of language
memory
speakers memorize their points and arguments
delivery
act of delivering speeches orally
logos
word, quality of message, logical
ethos
character, author’s credibility
pathos
experience, values and beliefs of audience
dialect thinking
process of listening to and considering multiple perspectives
kairos
right time, timing must be effectively chosen
rhetorical situation
situation that created need for communicative act
genre
recurring type of argument
text type
genres of writing defined by their purpose, structure, and style
fiction (literary)
“untrue,” storytelling
non-fiction (non-literary)
factual, real events
cultural context
culture of audience and writer
audience