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Experiment
determine cause & effect relationships
A: causation
D: low ecological validity, variables can’t be manipulated ethically
Field Experiment
when research is done outside of a laboratory
A: can see how things happen irl
D: can’t control for extraneous/confounding variables
quasi-Experiment
participants are not randomly assigned to conditions, but are grouped based on traits/behavior
A: can show more specific relationship for things that would not be ethical to
D: implies causation
non-experimental methods:
used to observe behavior/mental processes without manipulating a variable
case study
in-depth examination of 1 particular person/small group
A: give us info we may not see otherwise, can lead to more research & theories
D: cannot be generalized or replicated
naturalistic observation
recording & collecting info from a natural environment. Researcher does not interfere
A: obtains detailed info about a behavior or irl scenario
D: no cause & effect, ethical considerations
correlational study
determine a relationship with 2 variables without manipulating either variable
A: more efficient, cost effective, easier, look at factors that may not be possible in an experiments
D: no causation, can lead to incorrect//illusory relationship
Survey
asking people questions with questionnaires or interviews, gather info about beliefs/traits/behaviors
A: easy, cheap, efficient, gets lots of info from large group of people
D: possibly inaccurate, wording can lead to wrong responses/framing, Self-report bias: ppl may change answers in questions about themselves, Social desirability bias: ppl may answer a question differently to appease the researcher
meta-analysis
researchers take data from multiple studies & analyze it
This leads to general or overall conclusions about a particular topic
What is correlational research?
gives us an idea about the relationship between 2 factors
illusory correlation
when we perceive a relationship when there isn’t (persists bc of confirmation bias & anecdotes)
directionality problem
not clear which variable is the cause of change in the other
could be bidirectional causation as well
third variable problem
an unmeasured variable (c) is impacting variable a & b
scatterplot
once all data is plotted, we can start looking for relationships/patterns/etc within & begin to draw conclusion
perfect positive
r=1
both variables increase/decrease at the same time
strong positive
r=0.8
weak positive
r=0.5
perfect negative
r=-1
strong negative
r=-0.8
weak negative
r=-0.5
No correlation
r=0