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Experiment
determine cause & effect relationships
A: causation
D: low ecological validity, variables can’t be manipulated ethically
Field Experiment
when research is done outside of a laboratory
A: can see how things happen irl
D: can’t control for extraneous/confounding variables
quasi-Experiment
participants are not randomly assigned to conditions, but are grouped based on traits/behavior
A: can show more specific relationship for things that would not be ethical to
D: implies causation
non-experimental methods:
used to observe behavior/mental processes without manipulating a variable
case study
in-depth examination of 1 particular person/small group
A: give us info we may not see otherwise, can lead to more research & theories
D: cannot be generalized or replicated
naturalistic observation
recording & collecting info from a natural environment. Researcher does not interfere
A: obtains detailed info about a behavior or irl scenario
D: no cause & effect, ethical considerations
correlational study
determine a relationship with 2 variables without manipulating either variable
A: more efficient, cost effective, easier, look at factors that may not be possible in an experiments
D: no causation, can lead to incorrect//illusory relationship
Survey
asking people questions with questionnaires or interviews, gather info about beliefs/traits/behaviors
A: easy, cheap, efficient, gets lots of info from large group of people
D: possibly inaccurate, wording can lead to wrong responses/framing, Self-report bias: ppl may change answers in questions about themselves, Social desirability bias: ppl may answer a question differently to appease the researcher
meta-analysis
researchers take data from multiple studies & analyze it
This leads to general or overall conclusions about a particular topic
What is correlational research?
gives us an idea about the relationship between 2 factors
illusory correlation
when we perceive a relationship when there isn’t (persists bc of confirmation bias & anecdotes)
directionality problem
not clear which variable is the cause of change in the other
could be bidirectional causation as well
third variable problem
an unmeasured variable (c) is impacting variable a & b
scatterplot
once all data is plotted, we can start looking for relationships/patterns/etc within & begin to draw conclusion
perfect positive
r=1
both variables increase/decrease at the same time
strong positive
r=0.8
weak positive
r=0.5
perfect negative
r=-1
strong negative
r=-0.8
weak negative
r=-0.5
No correlation
r=0
What is ethics?
the standards that direct the conduct of its porffesional members
Institutional Review Board (IRB)
Determines if research proposals are ethical
Animal Research
Pros: sometimes more feasible due to (ethics, cost, accessibility, lifespan)
Cons: short lifespan, may not be able to be applied to humans
Three R’s
Replace
Reduce
Refine
Informed consent
participants are fully told of the study and any harmful aspects
Informed assent: verbal confirmation to continue the study
Protection from harm
physical and mental harm
any discomfort should be reasonable and minimal
Avoiding deceit
sometimes is necessary
Confederates: ppl hired by researchers to be part of the study (only if 100% necessary)
debriefing
after a study, participants should be told everything and returned to their og mental state
confidentiality
due to sensitive subject matter/info, the identities of participants should remain as confidential as possible
right to withdraw
a participant has a right to withdraw themselves and their data at any point during the stufy