Chapter 8: Creating and Using Assessments, Surveys, and Objective Measures

These flashcards cover key concepts related to assessments, surveys, and measurement techniques discussed in Chapter 8.

Purpose of Measurement

To work with operational definitions and facilitate consistency in research while overcoming issues like mistrust and excessive trust in measurement.

Operational Definitions

Specific definitions used to measure variables consistently in research.

Interviews

A measurement approach that encourages participation and richer answers but may be expensive and require extensive training.

Self Report Surveys

Surveys conducted via paper-pencil, phone, or internet that are cheap and easily distributed but may suffer in data quality.

Survey Strategies

Methods to enhance survey effectiveness, such as using a large sample and offering incentives for participation.

Open-ended Questions

Questions that allow for rich data collection but may lead to incomplete or difficult-to-interpret responses.

Close-ended Questions

Questions where the researcher supplies response options, allowing for easier data analysis.

Naturalistic Observation

Field studies that involve observing behaviors in natural settings, often used to gather qualitative data.

Participant Observation

An ethnographic approach where the researcher joins a group to learn about its functioning, which can risk objectivity.

Interrater Reliability

An index of consistency across multiple raters, often measured using Cohen's kappa or R for different scales.