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ideology
basic set of beliefs about the roles of gov and the individual in society
general election
election in which voters choose among candidates from different parties to fill an elective office
public opinion
sum of many individual opinions beliefs or attitudes about a public person or issue
mudslinging
negative campaigning attacking reputation of an opponent rather than focusing on policy issues
pluralism
idea that political power should be distributed and shared among various groups in a society
plain folks technique
propaganda to portray candidate was a ordinary person who understands the concerns of average citizens
two party system
political system where two parties dominate the electoral process/control the gov
liberalism
ideology favoring an active role for gov in efforts to solve societys problems
media bias
real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories
plurality
largest number of votes in a election
political socialization
process by which people form their political values and attitudes
conservatism
ideology favoring limited role of gov/more private initiatives by nongovernmental groups in efforts to solve societys problems
winner take all system
electoral system that awards offices to the highest vote-getters without ensuring representation for votes in the minority
soft money
money raised by political parties for purposes other than directly supporting candidates, often used for issue advocay
closed primary
primary election where only registered members of a political party can vote for that partys candidates
naturalization
legal process person not granted citizenship by birth can become citizen and enjoy most/all of rights native born citizens have
open primary
primary election voters choose which partys primary to vote in on election day
opinion poll
method of measuring public opinion by asking questions of a random sample of people
caucus
meeting of party members to choose party officials or nominees for elective office
interest group
any organized group whose members share a common goal and try to promote their interests by influencing gov policymaking/decision making
political action committee
organization raises and distributes funds to candidates running for office, formed by corporations, labor unions and interest groups
swing voter
voter not affiliated with any political party and whos vote may swing from one party to another in an election
incumbent
current holder of political office seeking reelection
citizenship
status of being a citizen, enjoying rights and duties in a nation state
lobbying
effort influence the policy process by persuading officials to favor/oppose action on a specific issue
mass media
means of communication that reach a large audience
coattail effect
influence popular politican have on voters making them more likely to choose other candidates from their party
voter turnout
percentage of eligible voters cast a ballot in an election
public policy
plan or course of action initagted by gov to achieve a stated goal
primary election
voters determine their political partys nominee for an elective office
political party
org seeking to achieve power by electing its members to public office