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Bottom-up processing
Perception driven by incoming sensory data from the environment.
Top-down processing
Perception influenced by prior knowledge, expectations, and experiences.
Sensory adaptation
A decrease in sensitivity to a constant stimulus over time.
Habituation
A decline in behavioral response after repeated exposure to the same stimulus (brain-level).
Selective attention
Focusing conscious awareness on a particular stimulus while ignoring others.
Cocktail party effect
The ability to pick out one’s own name or a key word in a noisy environment.
Inattentional blindness
Failure to notice a fully visible but unexpected object because attention is elsewhere.
Change blindness
Not detecting changes in a scene due to a shift in attention.
Schema
A mental framework that organizes and interprets information.
Perceptual set
A predisposition to perceive things in a certain way based on expectations.
Biological influences on perception
Sensory receptor function, neural processing, and critical periods.
Psychological influences on perception
Attention, emotions, learned schemas, and expectations.
Social-cultural influences on perception
Cultural norms, context, and social expectations.
Gestalt principle: Proximity
We group objects that are close to each other.
Gestalt principle: Similarity
We group together figures that are alike.
Gestalt principle: Continuity
We perceive smooth, continuous patterns rather than disjointed ones.
Gestalt principle: Connectedness
We perceive linked or uniform elements as a single unit.
Gestalt principle: Closure
We fill in gaps to see complete figures.
Binocular depth cue: Retinal disparity
Differences between the images on each retina give depth information.
Binocular depth cue: Convergence
The inward angle of the eyes signals depth as objects approach.
Monocular cue: Relative clarity
Hazy objects appear farther away than sharp, clear ones.
Monocular cue: Relative size
Larger retinal images are perceived as closer.
Monocular cue: Texture gradient
Denser, finer textures signal greater distance.
Monocular cue: Linear perspective
Parallel lines appear to converge with distance.
Monocular cue: Interposition
Overlapping objects—covered ones are seen as farther away.
Size constancy
Perceiving an object as the same size despite changes in retinal image size.
Shape constancy
Perceiving an object’s shape as constant even when viewed from different angles.
Color constancy
Perceiving familiar objects as having consistent color under varying light.
Brightness constancy
Perceiving an object as equally bright under different lighting.
Müller-Lyer illusion
Two equal-length lines appear unequal because of arrow-tail cues.
Ponzo illusion
Two identical lines appear different in length against converging lines.
Ames room
Distorted room that makes people appear to grow or shrink as they move.
Stroboscopic motion
The illusion of movement created by a rapid series of still images.
Phi phenomenon
The perception of movement created by alternating flashing lights.
Cognition
The mental processes involved in acquiring, storing, and using knowledge.
Concept
A mental grouping of similar objects, events, or ideas.
Prototype
The best example or mental image of a category.
Assimilation
Interpreting new information in terms of existing schemas.
Accommodation
Adjusting schemas to incorporate new information.
Algorithm
A step-by-step procedure that guarantees a solution.
Heuristic
A mental shortcut or “rule of thumb” for quicker, but error-prone, decisions.
Availability heuristic
Judging likelihood by how easily examples come to mind.
Representativeness heuristic
Judging probability by how well something matches a prototype.
Fixation
The inability to see a problem from a new perspective.
Mental set
Approaching a problem using a strategy that worked before.
Functional fixedness
Seeing objects only in their usual functions.
Insight
A sudden “aha!” realization of a problem’s solution.
Framing
The way information is presented affects decisions and judgments.
Priming
The activation of particular associations in memory, influencing responses.
Gambler’s fallacy
The belief that past random events affect future ones.
Sunk-cost fallacy
Continuing a behavior because of previously invested resources.
Executive functions
Cognitive processes for planning, decision-making, and goal management.
Convergent thinking
Seeking a single, correct solution to a problem.
Divergent thinking
Creating many unique solutions to a problem.
Lateral thinking
Solving problems through indirect and creative approaches.
Overconfidence
Tendency to overestimate the accuracy of one’s beliefs and judgments.
Hindsight bias
The “I-knew-it-all-along” effect after learning an outcome.
Flashbulb memory
A highly detailed, vivid memory of an emotionally significant event.
Explicit memory
Conscious recollection of facts and experiences.
Episodic memory
Memory of personally experienced events.
Semantic memory
Memory of general knowledge and facts.
Implicit memory
Unconscious memory of skills and procedures.
Procedural memory
Memory for motor and cognitive skills (e.g., riding a bike).
Prospective memory
Remembering to perform planned actions in the future.
Long-term potentiation
Strengthening of synapses based on recent patterns of activity.
Sensory memory
Initial, brief storage of sensory information (iconic & echoic).
Iconic memory
Brief visual sensory memory (lasting ~¼ second).
Echoic memory
Brief auditory sensory memory (lasting 3–4 seconds).
Short-term memory
Temporary storage holding a few items briefly (~20 seconds).
Working memory
Active processing system that keeps information available.
Baddeley’s phonological loop
Component of working memory for verbal/auditory information.
Baddeley’s visuospatial sketchpad
Component of working memory for visual and spatial data.
Baddeley’s central executive
Part of working memory that directs attention and processing.
Baddeley’s episodic buffer
Integrates information across domains and links to long-term memory.
Long-term memory
Enduring storage of information with virtually unlimited capacity.
Automatic processing
Unconscious encoding of incidental information (space, time, frequency).
Effortful processing
Encoding requiring attention and conscious effort.
Mnemonic device
A strategy or trick (e.g., acronym, rhyme) to improve memory.
Method of loci
Mnemonic linking items to familiar spatial locations.
Chunking
Grouping information into meaningful units to aid memory.
Spacing effect
Distributed practice leads to better long-term retention.
Serial position effect
Better recall for items at beginning (primacy) and end (recency) of a list.
Levels of processing model
Memory depends on depth of processing: structural, phonemic, semantic.
Self-reference effect
Better recall when information is related to oneself.
Next-in-line effect
Poor recall for information presented just before one’s turn to perform.
Overlearning
Continuing to study beyond mastery to strengthen retention.