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Descriptive, Case Study, Ethnographic Studies, Correlational Study, Experiment & Quasi-Experiment
Basic Research Designs
Descriptive
Design that aims to observe and record behavior Case Study
Useful in rare cases
Advantages of Case Study
Cannot generalize data, cannot make strong causal statements, and has low external validity
Disadvantages of Case Study
Ethnographic Studies
Seeks to describe the pattern of relationships. Customs, beliefs, technology, arts, and traditions that make up a society’s way of life
Helps overcome cultural biases & debunks Western-developed theories
Advantages of Ethnographic Studies
Open to observer bias
Disadvantages of Ethnographic Studies
Correlational Study
Study that examines the relationship between two or more variables
Determines the strength and direction of an association & has high external validity
Advantages of Correlational Studies
Does no establish causal links & no random assignment
Disadvantages of Correlational Studies
Experiment
Study that establishes cause-and-effect relationships between variables
Permits replication & high internal validity
Advantages of Experiments
Possible ethical issues
Disadvantages of Experiments
Quasi-Experiment – Design that tests cause-and-effect relationships but with no random assignment
Cross-Sectional Design, Longitudinal Design, & Sequential Design
Developmental Research Designs
Longitudinal Design
Follows the same group of individuals over an extended period, measuring their characteristics or behaviors at multiple time points
Cross-Sectional Design
This design compares different age groups at a single point in time
Less time-consuming and provides immediate information about age-related differences with multiple age groups simultaneously
Advantages of Cross-Sectional Design
Cannot determine how individuals change over time
Disadvantages of Cross-Sectional Design
Cohort Effects
Cross-sectional design is vulnerable to this effect in which differences between age groups may be due to unique experiences of their generation (cohort) rather than actual developmental changes
Longitudinal Design
Follows the same group of individuals over an extended period, measuring their characteristics or behaviors at multiple time points
Can directly measure individual developmental changes, eliminates cohort effects, can examine stability of traits and impact of early experiences on development
Advantages of Longitudinal Design
Time-consuming, expensive, practice effects, & prone to time-of-measurement effects
Disadvantages of Longitudinal Design
Practice Effects
Longitudinal design is prone to this effect in which participants may perform differently on repeated measures due to familiarity with the tests
Participant’s Attrition
Individuals in longitudinal designs may drop out of the study over time, potentially leading to a biased sample
Sequential Design
Design that combines elements of both cross-sectional and longitudinal approaches
Can separate age effects from cohort effects, Provides information about age-related changes between individuals and age-related differences between groups, more efficient than longitudinal in terms time and resources
Advantages of Sequential Design
Still susceptible to some attrition and practice effects, may not completely disentangle all developmental influences
Disadvantages of Sequential Design